Felix Salmon at Portfolio.com has a great article out this morning about the recent sale of DailyCandy. A great site with some great content, I agree with Salmon that DC, with great content and a great vibe, has built a great email newsletter. The design is top notch, extremely well designed and the right blend of
edginess.
Salmon’s belief for all those running a web business (or a business that utilizes the web channel) is that it is extremely important to turn web content into an email product.
Says Salmon:
It’s also an important reminder: if you want to make money from a website, put a lot of effort into turning your blog(s) into some kind of email product. Email reaches millions of people who never read blogs, and advertisers often adore it.
When thinking about utilizing the web to tap the power of social networks or using Sales 2.0 techniques to quickly scale your online business, email still remains one of the most powerful tools for reaching customers, selling advertising, and as we see with DailyCandy’s recently announced sale, monetizing your equity value.
