I received a call on Monday from a reporter at NH Public Radio. She wanted my opinion about the newly proposed Federal Trade Commission (FTC) regulations for online product reviews by parents.
The reporter complimented me on being well versed on the subject. Honestly, I knew nothing about it when I received her call. I Googled the subject and absorbed everything I could about the topic before calling her back. I am confident I gave her some good sound bytes.
If this is a topic you are not familiar with, don’t wait until the media calls before you learn more about it. This is something that every parent blogger should be aware of since it will affect how product reviews are handled in the future.
My opinion is that if you are an honest blogger and you remain transparent and candid with what you write then you have nothing to worry about.
Here are a few articles you should read:
- Parenting Blogs May Be Held Liable for Product Reviews
- Federal Trade Commission Looks to Regulate What You Say On Your Blog
- What Are Your Thoughts On The FTC’s Plans To REGULATE Review Bloggers?
What is your opinion about the FTC’s proposed regulations? Are you worried?
Traci Bisson has been a mom since February 2000 and an entrepreneur since August 2000. Eight weeks after she returned from maternity leave, the company where she had been employed for five years went out of business. She decided to try doing her own thing and failed miserably. After another year of working for two different companies (the first laid off the department she worked in and the other was showing signs of going under), she decided to try entrepreneurship again. Raising her two children and growing her company, Bisson Barcelona, has been both challenging and rewarding. Her story has been told in dozens of publications, including the Associated Press, National Federation of Independent Business (NFIB.com), Plan Ahead Get Ahead (cover story), Union Leader, The Portsmouth Herald, Our Times and Seacoast Ventures.
