My take on an article from the Harvard Business Journal

1. Cash is king – if you’ve got it – stash some; invest the rest. If you don’t have it, then figure out a way to get some!!!

2. Innovation and creativity matter – it is a time when American business simply has to change. You may not be able to figure out how to create a better product right now (that takes significant investment), but you can probably figure out how to market better, sell better, and provide better service for little or no cost. (Need help? Call me 310-453-7008!)

3. For better and for worse, information moves at lightning speed – make sure that you are on top of your communication strategies and know what is being said about you and on your behalf on the street, in print, and in cyberspace!

4. Focus, focus, and focus – keep your eye on the ball, and focus on the above three points. If you do, you will end up succeeding!!!

Virginia Ginsburg is an entrepreneur and business & marketing consultant who delivers strategic, affordable marketing services through her company accordionmarketing. She also writes a blog called Body > Mind > Business, which discuses the connection between business health and personal health, and the struggles she faces in pursuit of work-life balance. Virginia has an MBA from the University of Southern California and is currently (slowly) pursuing a Ph.D. in Psychology at UCLA. She has more than 12 years of experience as a senior marketing consultant, and has served as a trusted partner, coach and consultant to more than 100 sole proprietors, partnerships and corporations. 
  Virginia lives in Santa Monica, CA with her husband and daughter. As part of her passion for working with entrepreneurs, Virginia is actively involved in small business development projects in the U.S. and in developing countries.