Author: Rachel Esterline
Should interns be required to fetch coffee?

Should interns be required to fetch coffee?

I just read, “The new Gen Y employee refused to get coffee!

It makes me wonder what Gen Y public relations interns think about this. Feel free to comment anonymously if you’d like, but I’m really curious. Do you think it is OK? Or, is it unfair?

I have mixed feelings about it. As an intern, I expect to get less-than-glorious work on occassion. I don’t show up at an internship expecting to be counseling clients and pitching to CNN. Have I been asked to get coffee (or something similar)? Certainly.

But, in both cases the person asking me was nice and respectful about it. They didn’t act like it was my responsibility because I was the intern. In one case, it was lunch needed for a client meeting. In another case, it was for the students helping out with an outdoor commercial on a very chilly day. I didn’t mind at all.

But, I’m not sure how I would feel about being asked to fetch coffee daily because I was the intern. I don’t even drink coffee, so I don’t understand why people will wait in long lines to buy an overpriced coffee from Starbucks (just my opinion on Starbucks).

For me, it would depend on the internship experience. If I am learning a lot and growing my skills, I don’t think I would mind. If you are busy working most of the day, it’s kind of nice to step out of the office for a few.

But, if I were only given assignments such as fetching coffee, sorting mail and making copies, I might be disappointed in the internship experience.

What do you think as a Gen Y intern/employee? Or, what do you think as someone who manages Gen Y interns/employees?

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

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A Degree Isn’t a Job Guarantee – By Janet Aronica

A Degree Isn’t a Job Guarantee – By Janet Aronica

This post was written by Janet Aronica, a rock star PR grad from St. John Fisher College who is the Boston entry-level career examiner and intern at SHIFT. Follow her on Twitter and check out her blog.

A Degree Isn’t a Job Guarantee

This NY Post article has me razzled. A 27-year-old graduate of Monroe College is suing her alma mater because she can’t find a job. I’m sorry, Gradzilla, but a career services counselor isn’t your Fairy Godmother and a bachelor’s degree isn’t a magic wand. Just because you went to college does not mean you are entitled to a job.

From a young age we are told that if we go to school, study hard, get good grades, and go to a great college, we can be anything we want to be. Politicians and some well-meaning yet self-preserving educators alike pound the inflated-importance of college into our heads.

This message has a negative impact on just about every student. The truth is that college is overrated. Not every student can graduate in the top ten and get into a really “good school.” Consequently, those students feel discouraged about the prospects of future success just because of their academic track records. On the flip-side, those who do get the grades and get into “good schools” can’t rely only on their education to get ahead. College isn’t the golden ticket to success. It is a stepping stone.

Here’s my story: I went to school. I studied hard. But no matter how hard I tried, I sucked at math and sucked at science. I’m not sure which one I sucked more at. I clearly remember third grade, little Janet, scoring less than 50 percent on some addition/subtraction homework and sitting there wondering what the eff was going on when the teacher rambled about tadpoles and ecosystems. Honestly, I still suck at math and I still suck at science; I always need a calculator to figure out what to tip and quite frankly I don’t always understand what they are talking about on the Weather Channel. (So I smile and nod, flip my hair, and blog about it.)

No writing award or A in English or history class could overcompensate for the less-than-stellar grades I got in math and science. My GPA was around a 90 percent. It was decent, but wasn’t awesome enough to get me into my dream school. In high school, I was surrounded by the idea that failing to get into *the* college (an ivy league or something close to it) was a self-imposed life-sentence to mediocrity. Heading to your safety school? Get ready for a lifetime living at home with mom and dad. Scored less than a 1500 on the SAT? You might as well sign up for welfare.

In contrast, many kids succeed academically. Some have to work extremely hard at it. For others, it comes quite easily. Either way, we throw them up on a pedestal, toss academic awards their way, accept them into prestigious colleges, and fill their heads with a false sense of security.

Millenials are all-too-often criticized for their supposed sense of entitlement. I think the alleged “you owe me” factor stems from a lifetime of homework, standardized testing, over-nighters and intense pressure to scholastically achieve – all leading to the allusive light at the end of the tunnel: graduation. Students come out of college, pockets empty, heads full of theoretical facts and knowledge, slapped in the face with the fact that getting good grades and getting a good degree from a “good school” just isn’t enough. Everything you ever worked for doesn’t cut it. That’s not entitlement you sense. It’s disappointment.

To peel back another layer of the issue, I think there’s a point to make about the financials behind the frustration. Many internships are unpaid. Extracurricular involvement is unpaid. Membership in professional organizations and attendance at networking conferences usually costs money. Personally, I was able to do multiple unpaid internships and be an extracurricular junkie because I got a lot of financial help from my wonderful parents. They’re generous, and career-wise they are in a position to help. But what about the students who are paying for college on their own? Many students work full-time just to pay for the education. How do they fit in anything other than class work?

I feel for students like this. As for those in this situation, in my humble opinion, I would suggest going part time and taking an extra year or two to finish the degree. Even if it takes longer, it seems to me that it would be a much wiser investment to come out with a degree and have the time to work, intern, and network – as opposed to rushing through and graduating with no industry experience at all.

Times are different for graduates these days. A degree doesn’t give you an extra edge in the job market when just about everybody has one. You need internships. You need real world experience. You need to network. No one will hire you (legally) to write a term paper. You need to gain skills that will apply in a setting outside of the classroom so that you can contribute something a company can pay you for.

When it comes to college, the old saying is true: It isn’t where you go – it’s what you do with it.

College is a business. Businesses want to make money. To make money, businesses market themselves to you to sell you a product or service. Colleges want you to pay tuition, so they sell you degrees. To get you to attend and pay tuition, they market their brand to you. They brand themselves with promises of prestige, job placement, mentorship, challenge, fun, experiences, status, and success. And you know what? College can be fun, but you can’t have fun if you don’t go to the party. College can be challenging, but you can’t be challenged if you don’t go to class. College can offer status, but you can’t earn status if you don’t network with the alums. College can offer prestige, but that means nothing if you don’t leverage that reputation and apply for a job or an internship.

I’m a fresh graduate, and hindsight is 20/20. What I know and feel about education becomes clearer every day. By this time next year, I’m sure that my understanding and appreciation for education will change, and deepen. But what I know for sure is this: I wouldn’t give back a single night that I cried over my math homework or a single sunny afternoon I spent after school getting extra help from my chemistry teacher. It taught me that things don’t always come easily. Because of my issues and inabilities with math and science, I’ve always expected that I would have to go the extra mile to get what I want – so I do. It prepared me for the challenge, and sometimes failure, of searching for internships and jobs. In the end, I don’t think I needed my dream school.

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8 Tips to Building and Maintaining a Professional Online Image

8 Tips to Building and Maintaining a Professional Online Image

Below is a recent post I wrote for Brand Yourself about building and maintaining a professional online image.

Go to BrandYourself.com to check out great blog posts about personal branding.

8 Tips to Building and Maintaining a Professional Online Image

Maintaining a professional online image is a very important aspect of your career. Through a simple online search, an employer or client can find out what you like to do, how you blog and tweet and see the overall professional online image you portray of yourself.

Here’s advice and eight tips on maintaining your image as a professional online:

First of all, how often do you update your Facebook status? More importantly, how do your updates reflect your professional online image? The status “At the bar getting trashed tonight” does not sounds professional. Neither does the wall post from your friend talking about that last party.

Tip No. 1: Don’t use your status updates to share information about the actions an employer doesn’t need to know about, censor your wall posts and patrol the posts written by others on your own wall.

The photos you post also can impact how people perceive your online professional image. Although it won’t hurt your image if you have photos showing you outside of the professional setting, it will hurt you if your photos display you in a way an employer may see as inappropriate. Even if you don’t post unprofessional photos of yourself, your friends could still tag you in photos without considering how it could affect your image. Depending on your career goals, the type of photos considered appropriate will vary.

Tip No. 2: Never post pictures of yourself at a bar, party or other situation that may be inappropriate and inform your friends to ask for permission before tagging you in a photo.

Facebook users concerned with maintaining a professional online image also should be cautious about joining groups and fan pages. Groups such as “Party Girls” do not portray professionalism. The various applications on Facebook, such as quizzes and games, also can affect your image.

Tip No. 3: Try to avoid joining groups, fan pages and applications that are not relevant to your field. If you decide to join an irrelevant group, be sure it is about a topic you would be willing to discuss with a company CEO and your grandmother.

Setting your profile to private is one way to avoid professional online image issues. But, people often accept friends who they do not know well. Additionally, a potential employer may go through a mutual friend to see your profile.

Tip No. 4: Even with strict privacy settings, it is still possible for other people to get access to your Facebook account. Always be insistent on maintaining a professional online image,  even if your profile is set to private.

Your tweets and the conversations you join are a reflection of your professional online image. If you do not have your tweets set to private, watch what you tweet.

Tip No. 5: Build a professional online image by sharing ideas and information and adding knowledge to the community. Write relevant and useful tweets.

One of the social networks used less often by young professionals is LinkedIn. But, LinkedIn can help build credibility in a person’s professional online image. You should go beyond simply filling out a profile and take full advantage of the site’s features.

Tip No. 6: Request recommendations, join groups and answer questions of other users after creating your LinkedIn profile.

Participating in the blogosphere also can help build a professional online image. Blogging displays leadership and knowledge in your given field. As a blogger, you also should contribute to the community by commenting on other blogs. If you wish to be seen as a professional, you should not write about personal matters on your blog.

Tip No. 7: Strategically write blog posts that will showcase your skills and knowledge and comment on other industry-related blogs.

A personal Web site or online portfolio is a great tool to help build a professional online image. Not only does it show that you are serious about your career, but you also can include materials to promote your personal brand, such as recommendations and work examples.

Tip. No. 8: Create a clean, well-designed Web site focused on promoting your personal brand in your field to help build your image.

Professional online images take time to create and build. By following these eight tips, you can help build a positive and credible online image that can help advance your career.

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

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Podcamp Ohio

Podcamp Ohio

Last weekend I went to Podcamp Ohio, a new media unconference. I like the idea of an unconference and enjoyed the Ragan Unconference I attended last May. This unconference was structured quite differently than the Ragan one.

This unconference was not targeted towards professional communicators. There were podcasters, bloggers, marketers, event planners and a variety of other people.

Despite this, I still learned quite a bit about marketing and SEO. I also picked up a little about Twitter tools, event planning and LinkedIn. At one session, Chris Brogan was even brought up on Skype.

It would be great to see a PodCamp in Central Michigan sometime. Better yet, I would love to see a public relations unconference. Maybe we could call it PRoCamp?

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

Posted in Career, Networking, Social Media & BlogsComments (2)



10 Things I’ve Learned During My First Month at an Agency

10 Things I’ve Learned During My First Month at an Agency

I’ve been working at Fahlgren Mortine for a month now. Here are 10 simple things I’ve learned so far:

  1. Double check everything. And then check it again. Then, just to be sure, check one more time.
  2. Turn in work “client ready.” Make sure everything is in the right font, color and size. Check on text wrap and images.
  3. Someone is watching you…so be enthusiastic in everything you do and be memorable.
  4. Network.
  5. Don’t be afraid to ask questions.
  6. Take extra opportunities (like going to that optional meeting that starts at 5:30 p.m.)
  7. Pay attention to company culture and politics.
  8. Jump at any opportunity to get experience.
  9. Don’t be afraid to come in early or stay late when needed.
  10. Realize you’ll probably make a few mistakes. Own up to them, learn your lesson and don’t obsess about it too much.

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

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Research: An important part of PR

Research: An important part of PR

There’s one thing I never was told about in the classroom: In PR, you do a lot of research. I would estimate that currently 80 percent of my time is spent on research. It seems that every single thing I do require some amount of research, whether I am writing a pitch, working on a social media project or creating a report.

Here are four tips to help with research:

  1. Use a variety of different keywords.
  2. Consider searching on different search engines for blogs, including Technorati, Ice Rocket and Google Blogs.
  3. If you want to know what people are talking about, search on Twitter. People will be sharing links and information related to the subject.
  4. Try searching on delicious. A real person bookmarked the links, so it might give you different results. (This is a tip Lara Kretler gave me.)

What are your tips for doing research?

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

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Inked up: Are tattoos and piercings acceptable in PR?

Inked up: Are tattoos and piercings acceptable in PR?

My recent post about wearing jeans brought up another thought related to perceptions and professionalism: tattoos and piercings.

Although I don’t have any tattoos and only have pierced ears, which never wear earrings since I seem to be allergic to most, I am still curious about how professionals and interns feel about this.

There are many inked professionals who keep their tattoos hidden. But what if you have it in an open area–like your neck, hand or even your foot? Are you concerned about how employers and coworkers might perceive you?

With piercings, what would an employer think about a nose ring? Or a tongue piercing? Or even an eyebrow piercing?

Although I have my own opinions, I’m more interested in hearing what you think.

Are tattoos and body piercings acceptatble in the public relations field? Have you ever not gotten a job because of your visible tattoo or piercing? If you are a professional, how do you think having a visible tattoo or piercing might affect potential interns or employees in your workplace?

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

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How do you dress for Friday’s?

How do you dress for Friday’s?

I wore blue jeans to work today…

Now before you go off in a big lecture about how I should always dress professional and dressing unprofessional could kill my career, let me get to the details.

First of all, I think professionalism and how you are perceived in the workplace are very important. There are many things I would never wear to the office, such as a tube top or mini skirt (especially considering I don’t own any!).

I’m not a style diva, but I am a cautious shopper. I even go as far as trying to buy closed-toe heels because a conservative employer might see it as “too much” and avoiding too much pink so I don’t come off as one of those girls who have no brains (have you seen Legally Blonde?).

On my first day of my internship, I wore a black suit. The next day I wore dress slacks and a button-up. But then Monique told me “wear jeans on Friday.”

What!? Jeans? In the workplace?

This morning I had a serious debate with myself about the situation.

Should I really wear blue jeans? Will I be judged as a “lazy Gen Y intern” or sloppy? Is it really acceptable?

After going back and forth, I put on a pair of dark jeans with a nice shirt. Driving into work, I kept second-guessing myself. Maybe I shouldn’t have worn jeans, I thought to myself.

I didn’t relax until I counted several others wearing jeans.

What do you think is most appropriate for an intern? Is it acceptable for an intern to dress casually when the other employees are? Should an intern always dress business professional, even if they are told jeans are acceptable?

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

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The Road Not Taken

The Road Not Taken

Yesterday, I arrived in Ohio. I start my internship with Fahlgren Mortine tomorrow morning.

Internships offer valuable experiences and I believe accepting an internship outside of Michigan will give me a different perspective.

I could have taken the less stressful route, accepting an internship within close distance to my apartment. I could have avoided the tearful goodbyes. If I wouldn’t have come to Ohio, I wouldn’t have made my five hour drive into an eight hour drive by getting lost and/or off track multiple times.

But, by the end of the summer, I’m sure it will all be worth it. And when I graduate and start my career, I believe my internship and experiences with Fahlgren Mortine will put me “a step ahead.”

Reflecting on this, I am reminded of “The Road Not Taken,” by Robert Frost. Someday, when I have a successful career in public relations, I hope to be able to tell people that I had a choice between internships and I took the one that I considered to be less traveled…and I hope to be able to say that it made all the difference.

Robert Frost’s The Road Not Taken

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

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First Day Tips for PR Interns

First Day Tips for PR Interns

I started my internship at Fahlgren Mortine today. I learned how to use tools like Cision and Factiva. I also edited a media list and worked on researching editorials for a client. First days can be intimidating, so here are a few tips for your first day at a new internship. Nick Lucido also has a few reminders.

1. Be proactive about working from day one. If you’re not doing anything, review information about your clients, look through the manual or ask if there is anything you can do.

2. If you’re in a new city (or state, like I am), leave early in case you get lost or stuck in traffic. I actually drove to work before my first day so I would know the route and left very early in the morning to avoid the rush.

3. Ask questions. They expect that you won’t know what you’re doing. It is better to get things straight than to ask about simple things a month later.

4. Bring necessary information for HR. Sometimes they will need a copy of your social security card or your driver’s license.

5. Be excited. You’re an intern! You are one step closer to being a professional.

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

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