I chose to do it because I believe that today’s consumers want transparency; they want to know what they are going to pay and what they are going to get for what they spend. Despite having this desire as a consumer myself, I kept my business rates clouded and a little bit confusing up until a few months ago.

It’s interesting: at a restaurant, they will put their prices right up front, but they will keep their recipes secret. In a retail store, each item is marked, but they may not tell you from where the item came. In a marketing firm, they usually keep both their pricing and their methods somewhat secret.

There is a great video about this concept that you might want to check out: The Benefits of Radical Transparency. Let me know what you think!

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Transparency in Marketing

Peter presents Why Self Awareness is Fundamental to Personal Growth (& How to Cultivate It) posted at The Change Blog. “The more doors we open the more doors we discover there are to be opened. Self awareness is the very beginning of personal development. It may very well be the ultimate end.”

Stephen says, “Hi Chandra, There are many tools out there that will help you get the most out of the Law of Attraction. The Law of Attraction is always working and running in the background - whether you use the tools or not. The fastest way that I know to manifest with the Law of Attraction is to use the ‘Appreciation Sob’. It has produced miracles for me out of thin air and it puts the Law of Attraction into over drive. See the article to learn more.”

Stephen Martile presents Accelerating the Law of Attraction (Appreciation Sob) posted at FreedomEducation.ca by Stephen Martile.

Surfer Sam says, “Do you truly know yourself? Do you like the person you see? Would you like to become a better person? Self-esteem is the value you place on yourself. It is your sense of personal worth, along with your confidence and your respect for yourself. You have hopes and dreams for yourself, but you don’t know how to reach them. There is a gap between wanting and having, a gap between desiring and realizing your desires. Take heart. You can make changes in your own life, real and lasting changes.”

Surfer Sam presents Building Self Esteem. Skills for Self Improvement and Self Help ! Surfer Sam posted at Surfer Sam and Friends.

MBB presents How To Become A Self Made Millionaire posted at Money Blue Book.   The Process Of Becoming A Millionaire Is Not A Get Rich Quick Scheme, But A Patient and Systematic Approach To Earning, Saving, and Investing Money.

Zhenren presents What is your motivation? posted at Seeing. Knowing. Doing.  He says, ” When your motives first formed, you were a different person, in different circumstances. Recognise this, and you may find that your motive evaporates in the light of your awareness.”

Kelly Turner presents Appetites: Why We Supress Them and Why We Should Stop posted at Grounded Fitness.  Kelly says,  “Women have so many more opportunites than we did 100 years ago. We can vote, go to college, hold jobs- more doors are open to us than ever before. We are equal; we are entitled; we are human. Why do we continue to be ashamed of and supress our most human desires?”

Jeff presents Core advice lasting you a lifetime posted at Gobs Health.     “Here is an article on a book I have high esteem for. It’s a summary of core principles created by Dale Carnegie and my reaction on how they can improve relationships with almost anyone.”  

Chris Edgar says, “Many of us, rationally or otherwise, get nervous in social situations because we worry that others are going to verbally attack us and we’ll be unable to “defend” ourselves.   How do we overcome this fear and regain a sense of composure in our interactions? In this article, I describe three approaches I’ve used myself and in working with others.” 

Chris Edgar presents Calling A Truce In The “War Of Words” posted at Purpose Power Coaching.

Mike Salara presents HOW TO MAKE PATIENCE WORK FOR YOU posted at Mike Salara.

Pearl mattenson presents What do you think of me? chameleon qualities - strengths - handwriting | Carrie and Danielle posted at Carrie and Danielle.     Pearl says, “I believe we are infinitely complex and there is no end to the ways in which we can surprise ourselves.”

Louis Burns presents Crafting Mental Movies For Others posted at NLP Marketing Blog.  This article is about not only visualizing your own goals but the experience you want other people to have as well.

In a national competition, Chandra Alexander, MSW, was selected by THE OPRAH MAGAZINE as the Life Coach to deliver a series of coaching sessions to the grand prize winner of their prestigious Toyota Moving Forward contest. She also spent five years on NBC/TV “DAYTIME” giving a weekly “Reality Check”. Chandra has been living and teaching authenticity for the last 30 years and is the founder of Coaching for Authenticity, a place to explore and discover the essence of who you really are.

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A for Authenticity Blog Roundup

1. Do Not Send E-mail: This seems obvious, but it’s not. We’re so used to being able to type off a quick response to someone that we forget sometimes that e-mail should never, ever be used to express anger or frustration. It is simply not a good tool for such severe emotions. Now, sometimes it can be a helpful form of venting in the heat of the moment to DRAFT an e-mail in Microsoft Word (so that there’s no chance of it being sent), but never, ever send it!

2. Do Not Approach Facebook: In today’s world, it seems as if everyone is jotting down thoughts and activities. “Just got back from Starbucks,” “Waiting for the train,” and “Loving my new haircut!” are all appropriate things to mention on Facebook, Twitter, and the many other social networking sites that we enjoy. Not so appropriate are notes like “I hate you Jimmy!” or “Jane is a b*tch.” When you feel that way, it’s probably better to write it on the bathroom wall than on a social networking site - the consequences will be much worse online.

3. Do Not Blog: Sometimes a blog is a wonderful place to be “real” and let the world know what’s going on in your world. When you are angry though, it might be good to write what you feel in a more physical medium (say, a journal or a Word document) and then sleep on it for 24 hours before posting it online for the world to see. It’s amazing how a little bit of time can make a huge difference in how we see things, and while all feelings are valid in the moment, you might not want to remember them for prosperity.

In short, when anger gets the best of you, perhaps it is best to avoid the computer alltogether. Go outside, take a walk, write the old-fashioned way. After all, most anger is (thankfully) fleeting, and can be replaced by more manageable emotions with some thought and time.

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3 Things You Should NOT Do When Angry

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In a recession, should you settle?

This morning I received an email from Marbig. The stationary supplier…  I’m not sure if I should delete this one because they’ve got some pretty great competitions:

100 x FREE Marbig Correction Tape up for grabs!
Throw out that old liquid correction pen and discover correcting your work with tape!  No need to wait, tape goes on dry so you can make your corrections immediately.

Unsubscribing is a lot like breaking up with someone.

Some companies adopt the bandaid approach. Click ‘unsubscribe’ once and you’re redirected to a page that tells you that you’ve successfully unsubscribed. “If that’s what you want, fine. Never call me again.”

Some companies have trouble letting go. Click ‘unsubscribe’ and you’re redirected to a page asking you, “are you sure this is what you want?”

Some companies respect your wishes, but want to know what they did wrong. “We’re sorry to see you unsubscribe, tell us in 250 characters or less why you’re leaving us”.

Some send the ‘closure’ email. Once you click unsubscribe you receive an email in your inbox reminding you of the break up. “We got your request to unsubscribe, and will respect that, but there are just a few more things I want to get off my chest…”

Then there’s the strangest tactic, the “I will confuse you into staying with me”. This is when clicking ‘unsubscribe’ redirects you to the company’s website with a million things going on all over the page so you can’t find the button to confirm your request.  I think this is the break up equivalent of when someone with good debating skills challenges the break up with clever arguments. “Ah yes, I knew you would say that because you have commitment issues. I’d like to remind you of November 2004 when we were in the park and you said that thing…Yeah, well I guess that kinda proves my point. OK, so where do you want to go for dinner?”

Amazon was by far the most difficult break up. I clicked ‘unsubscribe’, was redirected to a busy page full of options, found an ‘unsubscribe’ button buried somewhere, received an email to confirm the break up and then another email reminding me that it was actually only a partial breakup. I would no longer receive general notices, but I would still receive recommendations for books based on previous purchases, special announcements and legal notices (”OK, so we’ll stop hanging out on the weekends, but I’m still going to call you every day, and hey, let’s spend Christmas together”). So I went back to step one and clicked ‘unsubscribe’ again (”no really, I don’t want to see you anymore”). Was redirected to the busy page again, and noticed this time that I had to select each mailing list I wanted to be removed from. No, I do not want to receive recommendations based on previous purchases; no, I don’t want to receive special announcements; no I don’t want to receive legal notices. (”No, you can’t call me! No, I will not come with you to your sister’s wedding!”)

One constant with every mailing list break up is that when you finally do get to the “You have successfully been removed from our mailing list” page, it’s written in tiny font, cowering in the top left hand corner of the page, like a defeated, beaten, sad shell of a mailing list.

This post was submitted to BizzyWomen by a great blog, Where is Sarah?, written by Sarah Fortuna, an Australian writing for her friends and family while she is living abroad.

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Unsubscribing is Hard to Do

1. Facebook: I like Facebook - it’s fun! I just can’t figure out why so many businesses use it for shameless self-promotion. There seem to be two ways to use it: for genuine friendship reconnection and for yucky, over-the-top marketing promotion. There must be a way to find a blance, but so far the only people using it for marketing purposes are just kind of yucky.

2. Podcasts: I read “Podcasting for Dummies,” and I get the concept, but what I can’t find is anyone who listens to podcasts - other than podcasters themselves. Is there a true marketing opportunity here? I really don’t know.

3. Site Conversion: It seems like we need to re-vamp our sites into more targeted sales machines, but, as with Facebook, it feels to me like the people who are doing this are cheezy and a little yucky. There has to be a way to be an authentic, transparent marketer online without being perceived as “yucky,” right?

I’m working on solutions for all of these, but would love to hear comments and ideas if you have any!

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3 Things I Can’t Figure Out

I used to be a lurker.

You know who they are: those surfers of the web who revel in dark, unknown corners.  Who consume but don’t reciprocate. Whose existence is known to none but themselves, whose presence we are never aware of as anything more than a number on our blog stats that might pique our curiosity. They lurk and disappear back into cyberspace, and no one ever has to know; no trace of them is left behind.

I knew the ups and downs of Penelope’s divorce, Ryan’s workaholism; but until recently I had never so much as left a single comment on any of their blogs. Your first reaction might be: creep! But something like 90% of blog readers are equally creepy lurkers. Chances are, you are lurking right now and will read, digest, and move along without ever saying a thing to me (including you, email subscribers - I know who you are!). You’ll never voice your opinion. So before you call me a creep, don’t forget what you’re doing right now: creeping.

Daring to commit your opinions and your intellectual thoughts down in words, permanently etched into pixels in cyberspace, is unnerving. It takes balls that most people don’t have, and that is why the vast majority of users of the Web are what we so affectionately refer to as lurkers. They’re afraid to voice their opinion and let anyone who Googles them find them; afraid that someone will disagree and criticize them.

I was one of those, and I was hiding. And for a long time that was a theme in my life: hiding. I have about 4 drafts of blog posts I have written over the years, saved in my archives, about how I hide different parts of my life from everyone. But, in my typical fashion, I never posted one of them. Because it takes courage to even blog in the first place. It makes you an outlier, it makes you different, and that opens you up to a whole new level of scrutiny.

Blogging is at once intensely personal, yet unnervingly public. And it connects people in the most individual, human, personal way. Of my college-age friends, I have very few who have blogs. And when one of them first started her blog, she proceeded to get mocked and made fun of behind her back, constantly. Her blog is a joke to the rest of them, constantly bantered about; every new post is gossip fodder, eagerly devoured. Spending so much time around people like that had left me paralyzed, afraid to just be who I am; and prancing around in that living charade was exceptionally tiring. Why did I care about these people again? It was illogical and irrational.

The difference between me pre-blog and me post-blog is simple: I went from an invisible, hiding lurker to a real person, and an outlier. Seems simple, but that transformation is empowering in a way you’d never expect. I went from letting others define me to defining myself. Instead of always having to hide what I do from people, I can just…be. I have something to say that is worth saying, and I actively contribute to the conversation.

It’s no longer a simple matter of writing a blog and hoping someone reads: it overflows into every other area of my life. Now, I want to have more conversations and put out my opinion on everything. I want to seek out new people and new perspectives and constantly learn from everyone around me. I want to explore new ideas, challenge them, and be challenged. I want to do something worth doing, instead of just what everyone else is doing. And sadly, though perhaps not surprisingly, most people aren’t willing to do that. But blogger are.

The mockers matter less and less, because, really, I’d rather drop them from my life now. When one of my favorite writers, who is far, far more successful than me, emailed me out of the blue and told me she loved a piece I wrote, the game changed a little. When my work started to get noticed by some others, the game changed a little. I no longer care to be just one of millions of college kids that are exactly the same. Who wants to blend in?

I realized I am different from them, but instead of continuing to try to hide it I started to reluctantly embrace it. I constantly strive to be an outlier, to be above and beyond, to put myself out there and be someone who challenges the status quo — and not someone who maintains it. I no longer want to be part of the norm. As one blogger said, that’s fifth place, when I know I want first. But if your presence is never known, how will you make an impact? How will you leave your mark? The simple act of voicing your opinion and expressing yourself means you are challenging the status quo, however insignificant you feel. But if you aren’t visible, to the world you don’t exist. If you’re just lurking and not participating, you’re outdated, obsolete, last year’s season. That’s not even fifth place; that’s invisibility.

Now, I’m no longer letting things happen to me. I don’t let others tell me what to do. I don’t believe in destiny; I just go out and make things happen. And I tend to brazenly defy everyone who doesn’t believe me. I realized that the way I defined myself and my life had to change. And in doing so, I won the inner battle that has been raging inside of me for twenty years. I killed the inner critic, the voice that stops so many people from doing great things. I stopped living for what other people think, and started living solely to create an impact and a difference.

And blogging, and everything and everyone that came with it, are what forced that change.

So when I sat down to write a post about how blogging has changed my life, many things came to mind. I wanted to write something as flawless as Andrew Sullivan’s brilliant essay, “Why I Blog.” But I am not Andrew Sullivan, so I can’t. Instead I thought of all the things I had learned, the advice I had gained, the opportunities I’ve received, the people I had interviewed and the late night discussions I’ve had when I could have been studying. And those have all been amazing things. But to this day, nothing compares to the surprising rush of empowerment that comes in that moment when you hold your breath and hit the ‘Publish’ button. It’s your blog, and no one can fuck with you there.

It’s something those legions of lurkers will never understand.

—–

(Hat tip to BC - what a challenge. This is probably the hardest thing I have ever written!)

Nisha Chittal is a writer and journalist who currently serves as Associate Editor of CitizenJanePolitics.com and is a political columnist for UniversityChic.com. Her personal blog is Politicoholic, where she offers commentary on a range of topics, including but not limited to politics, technology, and the changing role of women and Generation Y in politics today.

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Forget careers. Blogging changes lives

Me talk money one day

This particular instance which I’ve described above recently happened to me.

I felt even more worthless when I got off the phone with said client and realized I was so busy trying to sell myself that I’d forgotten to bring up my rates. In all honestly, my proposal outlined my hourly billing rates and he had skimmed it and given his initial “ok” but we’d never had a conversation specifically related to how much he was planning on paying me.

Ambiguity doesn’t sit well with me and in business, it’s the kiss of death. I realize that if I can’t have such a conversation with my potential client it might not bode well for our relationship longevity, but I opt not to think so deeply on this one. I don’t think it’s such a simple cause-and-effect.

I choose to think that much like I don’t like having to tell my boss I’m taking a vacation and might conveniently forget to mention it a few times before I eventually bring it up, this is another example of a conversation I’d rather not have because it makes me

uncomfortable and ok, if you want to get deep here, I fear (more than the rejection) that ugly word: Conflict.

I’m not throwing in the towel on this project or this client. Yesterday I had to send him a document I created and I used that as an opportunity to remind him of my rates. Sure, it’s a bit of a pansy move and it does little to further the line of DIRECT communication, but work with me here. It’s a start.

Worker Biatch is a wannabe Gen Xer (or “Millenial” as those labelists like to emphatically reduce her existence to) that has spent too much time in a cubicle. It’s a good thing she doesn’t go by labels or should might more accurately describe herself as a cusp middle child, stuck somewhere between the Xs and the Ys. Whatever the case may be, she’s accumulated some serious material over her years. She’s convinced this material hasn’t been too kind to her fragile psyche, but has made her a much wiser person overall and most likely funnier as a result.

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If I’m so tough, why can’t I speak money?

This is a side to side comparison of two of the best online financial sites: Yahoo Finance and Google Finance.  Yahoo is still the largest and most popular finance site by far but Google is serious about finance.  Let’s see how the two financial portals stack up against each other.

Speed

Google Finance: Typical fast-loading Google pages.  Google’s site is broad and doesn’t go deep.  Pages for individual stocks are only 1 page deep (Google links out for things like option chains, major holder, etc.)

Yahoo Finance: Yahoo Finance is fast.  As opposed to Google, Yahoo content resides primarily on Yahoo pages and Yahoo is responsible for page load speed throughout the site.  This can fluctuate as any large website can throughout the day.

Charting

Google Finance: Google primarily uses a simple javascript-loaded chart without any bling.  It loads fast and allows easy to manipulate x-axis (time period).  When you’re figuring out what a particular stocks has done over the past 17 days, the chart also calculates the return for a given time frame beyond the standard 1-day, 5-day, 3 month, etc. time period.  Google also plots news events onto their charts which is kind of cool (not necessarily tradeable).

Yahoo Finance: Yahoo Finance charts are much more robust.  Advanced charts have incorporated a similar charting function like Google’s and provides an overlay of numerous technical indicators (MACD, RSI).  Because these charts are so powerful, they also tend to be bulky and seize up.

Real Time Quotes

Google Finance: Google provides real time quotes both during market hours and pre- and post- market.  Google’s quotes on market indices tend to skew erratically during the transition to an open market as well as trails when the market makes large moves to the upside or downside.

Yahoo Finance: Yahoo also provides real time quotes both during market hours and off.  Yahoo’s premarket quotes are not as reliable as Google’s.  Yahoo occasionally doesn’t have a price premarket for a wide array of stocks.  Yahoo has a scrolling ticker as well for stocks that is personalized to the behavior of the user.

Breadth

Google Finance: Google gives basic info all on one page.  Anything more a user needs to link off.  News, financial info, blogs all included.  Very shallow, quick and dirty use.  Google does a good job bringing in blog content but lacks good, standardized PR content, still necessary in the research process.

Yahoo Finance: Yahoo provides an entire research environment.  All the content and data is supplied by Yahoo.  From major holders to options chains to blogs and PR, Yahoo is a virtual poor man’s Bloomberg.

Innovation

Google Finance: Google allows users to download data, making the site more portable than we’ve traditionally seen.  Google portrays the data environment well around a stock.  Beyond that, nothing particularly innovative about what Google’s done so far.
Yahoo Finance: Yahoo Finance is the 800lb gorilla and essentially helped to democratize financial information.  Yahoo has done a good job bringing in financial blogs in a controlled environment, using SeekingAlpha to help filter.  Charts are very powerful.  Not too much current innovation going on either on the surface.

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Investing 101: Should you use Google or Yahoo?

I cam accross a very informatove post from mominisrael. She gives a list of tips that have helped her become successful.  Among her tips she writes: ” I started by commenting on other blogs that address similar topics. If a blogger begins posting here, I usually add that blog to my reader. (A reader is a web page that lets you know when the blogs you like have been updated. I use Netvibes, but Bloglines and Google Reader are more popular.) Lately I comment less (I hope temporarily), but I still read. ”

Doshdosh asks, ” So what’s the secret to building a large blog readership? Content dissemination and the development of a supportive core audience. And that’s really the key. It’s not just about the quality of your content. It’s about having broad distribution channels.

Once again, readership growth doesn’t only depend on the merit of your blog posts, but rather their circulation reach. It’s about how much attention your content receives.”

Finally, Positivityblog has a long list of tips to help you be a better blogger. Here is just one of the tips: ” Learn from more experienced people. This is so key - in any area of life really - and can really help you to improve quickly and avoid wasting time. I recommend not only subscribing to the two excellent resources called Problogger (about blogging) and Copyblogger (about communicating better and more persuasively). I also recommend delving into the archives of these two blogs. When I started blogging I spent two or three weeks reading lots and lots from the massive archives of Problogger. I learned a lot about blogging, marketing, monetization and what you should and should not do. Before I started this blog I knew very little about blogging. After those weeks I at least had a basic education that was very helpful. If you are thinking about creating your own blog or have just started one I recommend reading the big series Blogging Tips for Beginnersover at Problogger.”

Happy blogging.

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3 Tips on How To Build a Successful Blog

I was recently told, “So what. A business isn’t going to know that or care.”

Why wouldn’t a business care about credibility or competency?

The biggest selling and marketing point for me regarding the VACOC is the fact that members must meet and pass the criteria for membership. It demonstrates professionalism and ability.

Again, someone might throw out that phrase, “So what”?

Let’s say a business owner finds a virtual assistant and believes what they see at face value. Can they feel completely confident that they have partnered with someone competent? I don’t think so unless they have found this VA through word of mouth or a peer referral.

“The VACOC is the association for the virtual assistant who:

• Has at least 5 years upper level administrative experience (e.g., secretary, administrative assistant, executive assistant, etc.).
  
• Is highly skilled before entering the profession.
  
• Offers support that is primarily administrative in nature.
  
• Operates a committed, legitimate business (not freelancing on the side).
  
• Operates a solo practice (we do not represent telecommuters, secretarial services, virtual teams or virtual staffing agencies).
  
• Believes in ethics, honesty and integrity in business.
  
• Is serious about the profession, and committed to building a successful business.”*
  

So, as a business owner, wouldn’t you feel better about working with a virtual assistant that has established themselves, has the experience, and has passed certain criteria that proves the VA is competent? My answer is, “Yes”.

There are certain niche fields that virtual assistants market too. The underlying experience and abilities remain administrative. So, if you are searching for a credible virtual assistant, my experience has taught me that the place to find the best is at the Virtual Assistance Chamber of Commerce.

This blog post has been graciously submitted to BizzyWomen by Colleen M. Johnson.  She is the owner of CMJ Office, a virtual administrative and genealogical research business.   CMJ Office provides top quality virtual administrative assistance for business owners and individuals.

She offers many services including proofreading, blogging, MS Office applications, admin support, database maintenance, mail services, internet research, and genealogy research.  She holds several memberships including VACOC, IVAA, VANetworking, NEHGS, and DCWW.  If you need assistance, please contact her or view her website information at http://www.cmjoffice.com.

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Credible And Competent Assistants

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This post is one in a series of three about the phenomenon we call Twitter. Many people in The Mom Entrepreneur Support Group I run, and clients, have been asking about this form of micro-blogging. What is it? Why should I care? How do I use it? My goal is to answer these questions and more.

“New to Twitter - not quite sure how this works but I am sure I can figure it out. Love this social networking stuff.”

“I am here, now what?”

Start by posting some practice tweets, which are limited to 140 characters. My second tweet was:

“Working on my blogging clinic, which will be offered for four sessions in April in Barrington, NH.”

When the blogging clinic write up was ready on my website, I tweeted again about it and included a link to the page on my site. Now remember, you are limited to 140 characters. This can easily be used up with one URL; especially a blog URL. Visit http://www.tinyurl.com/ and turn your long URL into a short URL. You can even customize your URL so it is easy to remember.

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Twit, Tweet, Twitter….Diary of a Twitterholic Wannabe

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They say diamonds are a girl’s best friend. As a mom entrepreneur however, my best friend is Garmin Nuvi.

On Friday, I really put my friend to the test. I was traveling to Dedham, MA to meet with a client. As I made the 1.5 hour drive down, I saw miles of traffic on the North side of the highway due to construction. I knew I would have to leave my client’s office by 1:00pm in order to pick my son up at school on time. The back up of traffic was a concern.

When the meeting was over and I was heading towards home, I noticed that the traffic was now backed up to the exit I entered. That meant sitting in seven or more miles of construction traffic with cars creeping along at a turtle’s pace.

My options: call the school and see how long they could watch my son once school ended, call my husband and have him leave work two hours early to pick him up, or put my friend to the test.

I decided to test my friendship with Garmin Nuvi. I pressed “detour” on the GPS navigation system. It told me to turn around and head South. Just great, without a map, I was at the mercy of my friend. I had no idea how close the other major highways were to me. And I was concerned I would not make it to my son’s school on time.

Garmin detoured me to I93, took up me Route 1 and back to I95 above the construction traffic. The detour only took me 14 minutes out of my way and I made it to my son’s school with three minutes to spare. I was still a hero…and I am in love with my friend Garmin Nuvi. (Don’t tell my husband:))

Traci Bisson has been a mom since February 2000 and an entrepreneur since August 2000. Eight weeks after she returned from maternity leave, the company where she had been employed for five years went out of business. She decided to try doing her own thing and failed miserably. After another year of working for two different companies (the first laid off the department she worked in and the other was showing signs of going under), she decided to try entrepreneurship again. Raising her two children and growing her company, Bisson Barcelona, has been both challenging and rewarding. Her story has been told in dozens of publications, including the Associated Press, National Federation of Independent Business (NFIB.com), Plan Ahead Get Ahead (cover story), Union Leader, The Portsmouth Herald, Our Times and Seacoast Ventures

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A tribute to my friend Garmin Nuvi

A big word when you’re dealing with a small business.

So, how do you trust a small business that provides a service?

Here are some of my tips:

1. Communicate. Whether it’s through email or phone conversations, you need to communicate. Discover through these communications if your styles/personalities mesh.
2. Research. Do your homework and research the background of the business and the owner. Learn if the company and owner are qualified to provide the service(s) you’re requiring.
3. Testimonials. See if the testimonials that the company provides are factual. If you’re on a web site or social network group, follow the link provided. Request phone numbers to contact past clients if testimonials are not provided or get the customer base from the company.
4. Organizations and Affiliations. See if the company is associated with any organizations and affiliations. If they are, check them out.
5. Credentials. Investigate the credentials thoroughly. Is the business certified properly to provide the services they are offering and at what level?
6. Insurance and License. Make sure the business is licensed and insured. This is to make sure that your business is covered.

These are just some tips to help you trust a small business that is service based. You can trust them if they pass the test.

Does that mean you will be happy with the service they provide to you? No, but maybe you will be. There are never any guarantees.

If you follow my tips, you can be sure that you can trust the small business.

This blog post has been graciously submitted to BizzyWomen by Colleen M. Johnson.  She is the owner of CMJ Office, a virtual administrative and genealogical research business.   CMJ Office provides top quality virtual administrative assistance for business owners and individuals.

She offers many services including proofreading, blogging, MS Office applications, admin support, database maintenance, mail services, internet research, and genealogy research.  She holds several memberships including VACOC, IVAA, VANetworking, NEHGS, and DCWW.  If you need assistance, please contact her or view her website information at http://www.cmjoffice.com.

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Trust in Small Business

Riding the wave of these changes are several new video technology companies that have made headlines in recent months with their free services offerings geared towards enhancing video communication in the workplace and at home. Though most of them offer similar abilities, each one focuses on a specific feature geared towards a certain audience. Whether or not you are already using a video communication technology, there are 3 services that deserve a closer look: ooVoo, VuYou and TokBox.

I first covered ooVoo on my Israel Innovation 2.0 blog in November 2007. The company caught my attention at the time for a project that it was funding related to content in Israeli broadcast sites. ooVoo is a free video service that you download (like Skype) and then gives you the ability to have a live video chat with one to 6 friends, family members or business partners. If you have something to say but the people who you want to share it with are not available, you can leave a video message for them.

Another company offering free video streaming and messaging, is VuYou. According to a recent news release though, VuYou is emphasizing video emails, creating video blogs and podcasts and adding video content to their own websites. The advertising-supported site provides unique security by creating film strips from 5 stages of a recording process of a sent in th recipent’s inbox so that they can check the video content first without having to play or download it. In addition, VuYou has plans to offer a business service with video conferencing and other features later this year.

While both VuYou and ooVoo require users to download something, TokBox is offering free browser-based video chat and conferencing along with the ability to leave recorded messages. All that’s required is that at least one person has an account and then, according to Venture Beat, “as many as eight other people can join a video conversation simply by visiting a url.”

Although there has been speculation that there is not enough critical mass to make these companies very successful, a lot of it has to do with the area still being novel to most people. It’s likely that webcams will become standard in almost all computers in the future and it still offers mass appeal to business travelers, home businesses and anyone who is away from their family and friends over an extended amount of time. For those who already have a webcam and are looking to enhance the way they do business or keep in touch with loved ones, any of these services can serve your current online video communication needs.

If you are already using one of these services or a different one. Share your thoughts in the comments below!

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Are you using video to communicate online?

If you check out Apple’s chart (sorry wordpress.com doesn’t allow posting of javascript) and click on ‘B’, you’ll see that on June 10th, Apple reported a new iPhone with GPS and 3G capabilities, better battery life and improved audio quality.

Or, on Amgen’s chart, you can click on ‘L’ and see someone’s explanation for a continued slide in the stock price (which he/she attributed to a potential safety risk for Aranesp)

Google Finance has charts that attempt to pair up news events with movements in the stock price.  While it’s a really interesting cause-effect, Google Finance unfortunately doesn’t capture the news or information that is affecting stock price movement.  I attribute this to 2 reasons: 1) Sometimes it’s just impossible to explain price movement (sorry, financial commentators) 2) Google’s news set is in some cases unexplicable weird and picks up stories that seemingly have little impact.

Anyway, these charts powered by wikinvest are interesting for financial bloggers and may ultimately do a good job of providing numerous opinions as to what’s affecting individualk stocks at any given moment.  It would be very interesting for someone to look into the accuracy of wikinvest’s annotated charts and provide some metrics at some point (if this is possible to track).  If anything, these charts improve on Google’s charts (which I happen to like) by overlaying wiki-like UGC on top of stock charts.

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Wikinvest makes everyone into a chartist

According to the Go-Go’s the point of a vacation is ” Vacation Had to get away Vacation Meant to be spent alone..” Unfortunately with email and mobile devices, we are virtually unable to be ‘left alone’.

I came across a great  blog by Rebecca Coggan where she quotes from a new AOL email usage study. She says, “ More than 50% said they check their email while on vacation. It’s even higher among mobile users. 78% of those who have a mobile device check email while on vacation.” She also writes, ” 28% said they feel obligated to check work email while on vacation, and 19% choose vacation spots with email access.”

That just sounds sick to me. I once had a job with a prominent Wall-Street bank and my boss told me that he was flying to the Himalayas for a 2 week vacation. I thought to myself, that this would mean that I’d get a bit of downtime at work and be able to spend some quality time with my family. Well much to my surprise within an hour of landing he sent me an email from his Blackberry. C’mon.

People need to understand that it’s okay not to be connected 24/7 as well as that the world will go on if you don’t answer an email.  If you are a business owner or a manager, you need to trust the employees that you hired, to be able to do the job while you are out of the office.

But maybe all is not lost. Ronda Muir writes on her lawpeopleblog that a law firm is urging employees to disconnect while on vacation. ” Linklaters is reported having decreed, in a fit of concern for work/life balance, that lawyers leave their Blackberrys at home while on holiday (vacation to us).The order is designed to insulate associates, in particular, from the relentless rat race for a few sweet weeks a year, according to management.”

Good for them Let’s hope that this becomes a trend.

Aaron Katsman is Managing Editor of the Israel Opportunity Investor newsletter. He is lead portfolio manager for the Israel Growth Portfolio and Managing Director of America Israel Investment Associates, LLC. For more information, go to www.israelnewsletter.com or call 1-888-327-6179, or email aaron@profile-financial.com.

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Stop Checking Email on Vacation

According to a report in Globes: “Each subscriber receives the company’s SpikkoPhone software and an Israeli telephone number, which is used to make calls and accumulate airtime, allowing for the placing of calls for free anywhere in the world. The service also offers video and chat services, and will soon also offer e-mail and instant messaging.”

Currently it’s available in Israel only, but the company is working on making the service available internationally. The company estimates that customers will save between 40-80% off existing bills.

It will take time for cellular prices to drop down to levels that we pay with our landlines. It’s not something that will happen overnight, but with companies like Spikko, and others trying to do similar things, I have a hunch that cellphone companies better figure out other revenue streams, like content and other value added services, because it does stand to reason that we will continue to see price erosion on airtime charges.

 Aaron Katsman is Managing Editor of the Israel Opportunity Investor newsletter. He is lead portfolio manager for the Israel Growth Portfolio and Managing Director of America Israel Investment Associates, LLC. For more information, go to www.israelnewsletter.com or call 1-888-327-6179, or email aaron@profile-financial.com.

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Cheaper Way to Make Cellphone Calls

edginess.

Salmon’s belief for all those running a web business (or a business that utilizes the web channel) is that it is extremely important to turn web content into an email product.

Says Salmon:

It’s also an important reminder: if you want to make money from a website, put a lot of effort into turning your blog(s) into some kind of email product. Email reaches millions of people who never read blogs, and advertisers often adore it.

When thinking about utilizing the web to tap the power of social networks or using Sales 2.0 techniques to quickly scale your online business, email still remains one of the most powerful tools for reaching customers, selling advertising, and as we see with DailyCandy’s recently announced sale, monetizing your equity value.

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DailyCandy gets sold: the importance of email newsletters

However, that type of web presence is quickly becoming outdated…it’s so 1999. The typical corporate website has become irrelevant, and today it’s all about creating a “web presence.” A web presence means that you have a home base, i.e. a website and/or blog, but your brand can also be found in other places on the web, like social networks.

People are spending so much time on social networks, that they expect to find you and your business there:

“a recent Universal McCann report stat[es] that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher’s site - through the use of widgets, RSS readers, social networks and mobile devices.” (from ReadWriteWeb)

Four steps to a successful social media strategy

I often meet people who understand that they need to expand and diversify their web presence, but don’t know how. Some people feel lost, while others are sure that the way to being part of the social web is to…create a facebook group.

I created a facebook group. So why am I all alone?

Creating a facebook group, or even writing a blog or microblogging on twitter, are not strategies; they are tools for implementing strategeis. They may be the right tools for some businesses or organizations, but they also be the wrong place to invest time and energy for others. Choosing the tools or technologies that you will use to implement your social media strategy is actually the LAST step in the process.

Here’s an outline of the general steps needed to create a successful web presence:

1. Identify your goals: what do we want to achieve? Who are we trying to target?
   Part of this stage is benchmarking: analyzing current statistics; identifying what you hope will be different as a result of your social media efforts; defining parameters that you want to change most and least.
2. Next, work out the strategy: how are we going to achieve these goals? Where do we need to be to reach our target audience, i.e. based on their demographics, where are they hanging out on the web? What type of content will they like? What manpower considerations do we need to be aware of (i.e. the need to hire a Community Manager, etc.)? Do we have legal considerations?
3. Once all of that has been prepared, then and only then can you choose tools and technologies. A facebook group may not be the best strategy for your goals, or it may be appropriate, but maybe it won’t work on its own. Tools and technologies are just the medium, not the message (sorry McLuhan). For example, in the world of print marketing, you know a rollup is exactly what you need to get your message across at the upcoming trade show, but you’d look mighty strange schlepping it to pitch a new client at their office.
4. Implementation. Now you get to have fun with your shiny tools, because they’re the right ones.

I need to build a house. I hear these tools are good so I think I’ll use them.

Forrester has laid out a similar approach to creating an effective social media strategy by putting technology last, which they coined as POST: People, Objectives, Strategy, Technology. (Here’s a link to the original blog post, but it looks like Forrester is trying to wipe out any memory of Charlene Li since she left, so you can only access the cached version on Google.)

Like most things in life and business, you need to know what you want to achieve before you decide how you are going to achieve them. And that is why a facebook group is most definitely not a strategy.

Lonely girl image from willgame on flickr

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A facebook group is not a social media strategy