1. Your name – even if it’s on your business card and your name badge, some people learn by hearing (vs. reading), so it’s always a good idea to say your name when meeting someone
2. What you do – if you get blank stares when you say what you do, then it means you’re not being clear enough. Revise your business description until you don’t get blank stares. For example, when I said I was a “business consultant,” I got blank stares. When I say that I help people grow their businesses using marketing, they usually get it.
3. What sorts of people you work with – Be as specific as possible about what your target audience is seeking. I say something like “I work with small business owners who need help with marketing materials like websites and brochures and also strategic decisions regarding online and offline marketing and advertising and PR.”
This should all be quick and natural. Now, for the most important part, ask the question:
Virginia lives in Santa Monica, CA with her husband and daughter. As part of her passion for working with entrepreneurs, Virginia is actively involved in small business development projects in the U.S. and in developing countries.
