Going out for a drink with friends, playing golf, and hanging out at a cookout are all ways that we build relationships. It is the social aspects of our relationships that make for strong business relationships too. It is those times when I get to know someone personally that makes me want to help them achieve their goals. While we may not be fast friends we have developed a deeper relationship and it is that relationship that builds trust and a desire to help. Building my network effectively is very important to me, adding the right people, building relationships with them requires that I stay in communication with them.

One of the things that I love about Twitter is my ability to have communication with local tweeters, to meet them face to face at tweet-ups in a casual manner. Because we have spent so much time getting to know each other on twitter it is as if we have already met, we start the relationship much further along than if I had just met them. I already know what they are interested in by the tweets they post and the links the tweet. I learn about their business when they tweet and list their blogs and I build credibility with my followers when I take the time to post good material on my blog, when I post good tweets. I give to my network of tweeters by recommending them and retweeting their tweets. When we finally do meet at a tweet-up we already know each other.

If you are tweeting take a little time to set up groups of local people who are tweeting. They are most likely people you are going to have the opportunity to meet and build networking relationships with. For me, Tweetdeck has been a great tool for sorting my tweeters and creating groups that I can interact with, create relationships with and add to my network.

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

This is a guest post by Nick Lucido. Nick is a public relations student at Michigan State University. He is the chapter president at MSU PRSSA. Check out his blog, PR Start. 

The Importance of an Offline Network

As the world continues to transition online, one thing that many of us forget is the importance of the human connection. I don’t think we’re at the point where a direct message on Twitter is worth more than a lunch meeting, nor do I think that will ever happen (hopefully). The key is to maximize both tools in order to meet new people while maintaining the connection with those already in your network.

It probably seems difficult to cold call a professional and ask for some of their time, so I put together a list of three places to build your offline network:

Conferences

Attending national, regional and local conferences is essential to meeting new people. While building your network locally is important, knowing people around the country can be helpful in job searches and, down the line, finding business relationships. Have you ever heard of someone knowing too many people? Probably not. Having a far-reaching network, especially as a student, shows commitment and skill.

When you attend these conferences, bring business cards that have not only your cell phone number and e-mail address, but your different online contact information. This way, you can build the relationship with your new contacts and hopefully open the door for more in-person meetings down the line.

Professional Associations

I’ve mentioned this before on my blog, but it’s important to get involved with your professional community. Associations such as PRSA and PRSSA are a great way to meet and network with people in your profession. Being active within those organizations is even more important because it demonstrates your thought leadership within the organization. People look up to thought leaders and allow for easier networking.

Online

While building your number of followers on Twitter, friends on Facebook and subscribers on FriendFeed, don’t be afraid to meet them in person. I’ve experienced the awkward “Oh, I follow you on Twitter!” many times. I stumbled into Scott Monty (@scottmonty) at the North American International Auto Show, Tim Wieland (@timwieland) at the EMU Student Development Conference and Shonali Burke (@shonali) by phone through the Mentorship Connection.

One principle to keep in mind with networking is really important for students. The objective of networking should not be to give your resume to that person – it should be to build a relationship. Helping out the professional either by interning with them or giving them a suggestion is important to do in a business relationship. Once you help them out, they will be more inclined to help you out.

As students, it’s pretty easy to be intimidated to ask a professional for a meeting. Once you get over your fear, the results will pay off. After all, it’s know what you know, but who you know.

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.