This post was written by Janet Aronica, a rock star PR grad from St. John Fisher College who is the Boston entry-level career examiner and intern at SHIFT. Follow her on Twitter and check out her blog.

A Degree Isn’t a Job Guarantee

This NY Post article has me razzled. A 27-year-old graduate of Monroe College is suing her alma mater because she can’t find a job. I’m sorry, Gradzilla, but a career services counselor isn’t your Fairy Godmother and a bachelor’s degree isn’t a magic wand. Just because you went to college does not mean you are entitled to a job.

From a young age we are told that if we go to school, study hard, get good grades, and go to a great college, we can be anything we want to be. Politicians and some well-meaning yet self-preserving educators alike pound the inflated-importance of college into our heads.

This message has a negative impact on just about every student. The truth is that college is overrated. Not every student can graduate in the top ten and get into a really “good school.” Consequently, those students feel discouraged about the prospects of future success just because of their academic track records. On the flip-side, those who do get the grades and get into “good schools” can’t rely only on their education to get ahead. College isn’t the golden ticket to success. It is a stepping stone.

Here’s my story: I went to school. I studied hard. But no matter how hard I tried, I sucked at math and sucked at science. I’m not sure which one I sucked more at. I clearly remember third grade, little Janet, scoring less than 50 percent on some addition/subtraction homework and sitting there wondering what the eff was going on when the teacher rambled about tadpoles and ecosystems. Honestly, I still suck at math and I still suck at science; I always need a calculator to figure out what to tip and quite frankly I don’t always understand what they are talking about on the Weather Channel. (So I smile and nod, flip my hair, and blog about it.)

No writing award or A in English or history class could overcompensate for the less-than-stellar grades I got in math and science. My GPA was around a 90 percent. It was decent, but wasn’t awesome enough to get me into my dream school. In high school, I was surrounded by the idea that failing to get into *the* college (an ivy league or something close to it) was a self-imposed life-sentence to mediocrity. Heading to your safety school? Get ready for a lifetime living at home with mom and dad. Scored less than a 1500 on the SAT? You might as well sign up for welfare.

In contrast, many kids succeed academically. Some have to work extremely hard at it. For others, it comes quite easily. Either way, we throw them up on a pedestal, toss academic awards their way, accept them into prestigious colleges, and fill their heads with a false sense of security.

Millenials are all-too-often criticized for their supposed sense of entitlement. I think the alleged “you owe me” factor stems from a lifetime of homework, standardized testing, over-nighters and intense pressure to scholastically achieve – all leading to the allusive light at the end of the tunnel: graduation. Students come out of college, pockets empty, heads full of theoretical facts and knowledge, slapped in the face with the fact that getting good grades and getting a good degree from a “good school” just isn’t enough. Everything you ever worked for doesn’t cut it. That’s not entitlement you sense. It’s disappointment.

To peel back another layer of the issue, I think there’s a point to make about the financials behind the frustration. Many internships are unpaid. Extracurricular involvement is unpaid. Membership in professional organizations and attendance at networking conferences usually costs money. Personally, I was able to do multiple unpaid internships and be an extracurricular junkie because I got a lot of financial help from my wonderful parents. They’re generous, and career-wise they are in a position to help. But what about the students who are paying for college on their own? Many students work full-time just to pay for the education. How do they fit in anything other than class work?

I feel for students like this. As for those in this situation, in my humble opinion, I would suggest going part time and taking an extra year or two to finish the degree. Even if it takes longer, it seems to me that it would be a much wiser investment to come out with a degree and have the time to work, intern, and network – as opposed to rushing through and graduating with no industry experience at all.

Times are different for graduates these days. A degree doesn’t give you an extra edge in the job market when just about everybody has one. You need internships. You need real world experience. You need to network. No one will hire you (legally) to write a term paper. You need to gain skills that will apply in a setting outside of the classroom so that you can contribute something a company can pay you for.

When it comes to college, the old saying is true: It isn’t where you go – it’s what you do with it.

College is a business. Businesses want to make money. To make money, businesses market themselves to you to sell you a product or service. Colleges want you to pay tuition, so they sell you degrees. To get you to attend and pay tuition, they market their brand to you. They brand themselves with promises of prestige, job placement, mentorship, challenge, fun, experiences, status, and success. And you know what? College can be fun, but you can’t have fun if you don’t go to the party. College can be challenging, but you can’t be challenged if you don’t go to class. College can offer status, but you can’t earn status if you don’t network with the alums. College can offer prestige, but that means nothing if you don’t leverage that reputation and apply for a job or an internship.

I’m a fresh graduate, and hindsight is 20/20. What I know and feel about education becomes clearer every day. By this time next year, I’m sure that my understanding and appreciation for education will change, and deepen. But what I know for sure is this: I wouldn’t give back a single night that I cried over my math homework or a single sunny afternoon I spent after school getting extra help from my chemistry teacher. It taught me that things don’t always come easily. Because of my issues and inabilities with math and science, I’ve always expected that I would have to go the extra mile to get what I want – so I do. It prepared me for the challenge, and sometimes failure, of searching for internships and jobs. In the end, I don’t think I needed my dream school.

Last week I wrote about something that has been on my mind lately: Gen Y blogging and whether we are self-absorbed or not.

Do we blog about ourselves a lot? I think we do. We’re all guilty of it at times. And why wouldn’t you? Everyone’s interested in themselves, their lives, their careers. That’s human nature and you would be abnormal if you weren’t.

But no matter what the topic or ‘niche’ of your blog, if you have an audience, you can use your blog to create social change just by spreading the word and doing something. It doesn’t have to be all the time. And it doesn’t matter how big your audience is. Even if you have 1 reader (who may or may not be your mom), that will be one more person who is more educated about an issue and who may take action. 

The simple act of informing people about problems in society can go a long way towards creating action. Change has to start with education and information. And bloggers are in a fantastic place to provide that.

So here is a list of 25 ways I think bloggers can do just that, and create real change. Many thanks to Raven who helped brainstorm a good portion of the ideas on this list.

If you think of more to add, leave a comment. And if you do any of these things, let me know (and maybe link back here … I will be thrilled. 

1. Start simple: write a post on an issue you care about. Chances are, most people don’t know much about it. Inform them.

2. Join Bloggers Unite and agree to blog about issues you care about on a certain day with hundreds of other bloggers.

3. Or if you don’t see the issue you care about, create your own and get other bloggers to support it by writing posts too.

4. Videoblog an interview with someone who has been affected by an issue you care about: disease, poverty, war, genocide…

5. Share someone’s story who would never have a chance to be heard otherwise. 

6. Has someone you love been affected by cancer or other disease? Share your story and raise awareness.

7. Highlight nonprofits that are creating change, like this one, the Fresh Air Fund. 

8. Circulate a petition. Ask your readers to participate. Like this one, sent to me by a CJP reader whose daughter is fighting the disease Spinal Muscular Atrophy: www.petitiontocuresma.com. 

9. Vlog an event related to social change/human rights issues

10. Twitterfeed posts from groups like Human Rights Watch

11. Write about your experiences with volunteer or nonprofit work.

12. Write your own ideas on how global human rights issues can be alleviated. 

13. Participate in Blog Action Day. 

14. Invite someone who typically blogs about social change or political issues to write a guest post for your blog. 

15. Discuss how social media plays a role in the non-profit community.

16. Write about advocacy in digestable ways for would-be donors, supporters: Ex. Explaining how donating to Save Darfur will help fund portable stoves for Darfur so young girls and women do not have to leave the camps (thus putting themselves at risk to be attacked while gathering firewood) or the Visual petition at www.congowomen.org

17. Highlight events related to advocacy efforts of charities, advocacy organizations, or other philanthropic groups in your area.

18. Interview or profile someone involved in social justice/human rights efforts

19. Research how a person or group is using interesting or unusual means to educate others on social justice

20. Discuss how social change is being implemented in school curricula and how schools are creating the idea of “global citizenship”

21. Interview a veteran. 

22. Ask your readers to donate to a cause you care about. Even if it’s small — a few dollars still goes a long way.

23. Highlight other bloggers, especially ones who need attention in volatile areas.

24. Participate in an event like Twestival to raise money for charity. Better yet: organize one. 

25. Include a link in your blog to great websites that allow you to make a difference with just a click, like The Hunger Site.
 

I hope this is only a start. What else would you add to the list?

Nisha Chittal is a writer and journalist who currently serves as Associate Editor of CitizenJanePolitics.com and is a political columnist for UniversityChic.com. Her personal blog is Politicoholic, where she offers commentary on a range of topics, including but not limited to politics, technology, and the changing role of women and Generation Y in politics today.

A few weeks ago, I met a twenty-something pursuing an advanced degree in Political Science to become a professor, although he had no real-world experience in politics. I listened to Mr. Poli Sci and then I said, “How can you possibly teach something you haven’t experienced?”

Mr. Poli Sci became quite defensive at this point claiming he had objectivity (!) since he wasn’t personally involved. I tried to think of one successful person in politics that attempted to stand on both sides of the fence. Politics is about having an opinion. It’s the very definition of passion.

In talking to Mr. Poli Sci, I realized he had committed two common Generation Y sins. One, he had a vague interest in a topic, but no passion, fostering an apathetic approach towards life. Two, he went to grad school to fix it. Life is better with experience. Here’s why:

1) Grad school is good on paper, but barely. An education doesn’t allow your competencies to be realistically measured, or allow you to be differentiated among other candidates. An education simply signifies that you have completed a degree. It doesn’t provide the full picture of your marketable skills.

Moreover, an advanced degree may bring you more money, but it’s not guaranteed. What is guaranteed is the extra stress your additional student loans will create and the regret you’ll feel for wasting your efforts when you don’t end up using your degree. Seems barely worth it considering “grad school is a confidence-killing daily assault of petty degradations.”

2) Employers look for experience, so should you. Real-world experience reigns supreme over schooling. Every time. Your experience in the real-world interacting with real people and real situations allows you to be uniquely suited towards a particular position. Of course, you need education and knowledge to put places on a map. But then you have to go live life to arrive at a destination.

Sure, Mr. Poli Sci would be a good professor, but never great. Great professors have fervent opinions, they know intimately the subject matter upon which they speak, and they have formed a deep respect for the other side. Most importantly, they’ve formed these opinions as the result of real-world experience.

3) Objectivity gets you nowhere. It’s easy to be objective when you haven’t risked anything. But success in business is not objective. Decisions are based on the relationships you have with others, and the emotions of how you’ve lived life up until this point. The facts can be laid out in front of you, but it is ultimately the experiences you’ve had that determine an outcome.

4) It’s better to do something, instead of just learn about it. Why, exactly, are so many of us in such a hurry to re-institutionalize ourselves? I spent years in college yearning to be done with school. Especially the flash card part.

Going to grad school is not having the guts to get on with life. You’re not telling corporate America anything by indulging in a larger map. You’re just making it harder to figure out which road to take. Want to give the finger to the establishment? Go blog. Go start your own business. Go to work every single day and rock every single day.

Preparation is hesitation. Action is change.

Marketing jobs are all the rage despite the fact that marketing departments are one of the first to be cut in a recession. And I’ve always liked marketing, but I didn’t major it in college, and none of my experience has ever directly related to the topic. But my new job? It’s all about marketing.

Here’s how to transition into a field that you have no specific education or direct experience in:

1. Ignore your last job title. Titles don’t matter. Experience does. “Director” could mean any number of things – managing budgets, event planning, fundraising, etc. But instead, I made it to mean word-of-mouth marketing, building community, and member (read: customer) acquisition and retention when I interviewed for my current job.

Your experience is valuable whatever you do, so you need to learn how to talk about it in a way that matters. Good managers realize it’s not about your title, but what you did. My first boss out of college looked for candidates who had waitressing experience (note: I didn’t, but still got the job), because she believed waiters learned a valuable skill set.

Translate your experience into how it will be meaningful.

2. Network now, while you still have a job. When I announced I was leaving my last job, I received several emails that read, “What’s this all about? I thought you were you going to give me a heads up when your mind started to wander…” Too many people start networking after they’ve started looking for a new position. You should be constantly networking.

More than anything, constantly networking means doing your job well, representing your company with integrity, and letting other people see that. Like when people ask, “How’s the job?” be ready to list two to three key accomplishments – both personal and company-related – like, “It’s great! We’ve acquired two new sponsors, expanded our Board, and are starting the process for building our new product on Monday.”

And it doesn’t matter if you just started your job. After a conference last week, I followed up with the business cards I collected. One email I received back read, “Let me know when you’re ready to job-hop again. I need a good PR person for [company] to manage marketing our own business and brand.”

3. Please, start a blog already. Now that I work for a start-up company, people keep asking me how to get a start-up job. Especially those with no online presence whatsoever. Uh, yeah. The easiest way to prove that you’re serious, knowledgeable and competent in an area that you seemingly have no experience or education in is to write a blog on that topic. Because writing a good blog isn’t actually easy at all, it’s hard.

And if you’re serious about finding a job in engineering instead of accounting, or intellectual property instead of family law, or sports-casting instead of painting, you have to be serious. If you think it’s stupid to start a blog on the topic, then maybe you don’t want it as much as you think you do. I’m just saying. Be honest, and then put the work in.

4. Customize your resume to the company. Don’t insist on putting everything you’ve ever done on your resume. If you’re a real estate agent, don’t describe the job, but instead describe your accomplishments, how you stood out, and why your experience makes you stellar to the position you’re applying for. Writing a great resume preps you for a great interview.

The easiest way to learn how to do this is to review other resumes. Reviewing what other people have done is the quickest way to improvement because you’ll see how much information is irrelevant and how quickly you get bored. Here, you can start by reviewing the resume I wrote to get my current job. It was pretty awesome at the time, but only a couple months later, this version already makes me cringe. You should constantly be updating since you are constantly changing.

Apply the same customization and personalization to your resume that you expect when you get book recommendations from Amazon.

Transition mission.

Do you have an Advisory Board for your business?  Have you considered it but you don’t know where to start?  An Advisory Board can be one of the best things that you can do for your business if you use it correctly.  It take work and it take commitment from everyone, done right everyone benefits.  Here are some steps to creating your Advisory Board.

1.  Select 3-10 people you believe can bring valuable assistance to your business.  I asked people who are in my network and  who new my products and services, they were raving fans. I had a high level of respect for each of them and their business success and I knew that they would hold me accountable.

2.  Ask each person if they would be willing to serve on your advisory board. You cannot get to yes if you do not open yourself to the possible no.  Let them know you value their opinion and would like to have them on your board.

3.  Let your board know how often you would meet, when you would meet, what you would like to achieve, and why you chose them to help you.

4. Set your first meeting and be prepared.  Start your meeting on time and have an agenda.  Let your board know what your goals are, what you are currently doing and what kind of things you want to do.  Let them ask you questions and get to know your board.  Above all, be completely prepared to work each time you meet.

5.  Thank your board, ask how you can help them.  I ask my board the last time we met, what it was that I could do for them.  Their response, “Keep doing what you are doing, be prepared and do what you say you will.”  I was very surprised, I am always prepared and always do what I say.  I also take great pains to find referrals for my board members.

A Board of Advisors is a great way to help you focus on your business and build strong relationships, it is a great way to strengthen your network.

are you working your Network.  I asked this question of several of the students in our Referral Dynamics Class last week and I later asked the same question of several BNI members.  In every case they said that they spent a great deal of time working their networks.  They attended the regular meeting, connecting with their fellow members, and they indeed did work their network.

Unfortunately that is not the network I was speaking of.  That is one of the places that you go to network, I was speaking to “Your” Network.  Those people whom you have in your database, those people who have met when you have been out networking.  How much time do you put into working your network, calling them up to reconnect, sending articles to them, meeting them for coffee, inviting them to events, or publishing them in your newsletter.  Do you track your activities and whom you are spending your time on?

The Referral Institute has a very handy tool called the “Networking Scorecard”.  This tool allows you to track the activities that you are spending on your network.  Creating a proactive process for nurturing your network, so when you have a need there is no problem picking up the phone and calling someone in your network and asking for help.  After all, you have spent quality time working your network.  Sometimes it is more important that you spend time developing what you have then adding more to the mix.  Once you have developed your network, then you can spend time adding more to the mix.

There is a great deal of pride in the size of a man’s, er, uhm well, you know, their network or at least the number of people in their database.  But, isn’t there an old saying about it’s not about how big it is but more about how…….um, well how well you know the people in your network?

Quality of quantity, visibility networking over credibility networking.  When you work in your network, building relationships, following up with people finding ways that you can help them and connect them you are building a stronger, more credible network. 

Recently, I wanted to meet a certain person who’s name will not be mentioned.  I began to ask my network, who had this person in their network and could they connect me.  Keep in mind, for me a connection is either a face to face introduction or a conference phone call where all three parties are on the call.  More than half my network had his name and number in their network, but only 2 people were able to pick up the phone and arrange a meeting and introduction and both of those people were willing to make that happen for me.    Only 2 people really knew the person I was looking for………so what good were the others?  What value is there in having a name and phone number in your network if you have not done anything to turn it into a relationship. 

Take time to develop your network, not just grow your network.  Take the time to build Credibility, in so doing, it will lead to Profitability! 

I had taken the time to build strong relationships with the 2 people who were willing to connect me, they were in my highly credible network and I was in theirs, so they did not hesitate to make the connection for me.   By the way, the 2 people who were able to connect me, theirs were not the biggest.

Ok, we know that the economy has gone south, credit is practically unavailable, businesses are drawing their spending back and so is the consumer, so what are you going to do as a business owner or sales manager to make sure that your business is not one of those that will be gone tomorrow?

The two places that most business want to cut back are not the wisest choices:

Training - A successful sales team or business owner stays involved with continuous training, keeping their prospecting, and sales skills sharp. This is the one place that the small business owner pinches their pennies, finding no value in quality training. It is important to keep new material in front of both the business owner and the sales teams.  Now is not the time to stop learning more about how to be a more effective sales person, how to implement referral systems that will generate higher referred prospects and how to close more deals.

Memberships -  Business Owners and Sales Managers alike begin to pull back on the networking groups and organizations where their teams have been spending time. A better result would be to diversify the organizations and make sure that you and your team are spending time in the right places with the right people and measure their results. 

After completing our course many of our clients are amazed at how much time they have invested in  networking activities that are not productive or effective.  If you and your people are out there networking then it is impotant that they be trained to do more than create visibility.  They must be able to effectively leverage their networks that become profitable for both parties.

Now is not the time to pull back, now is the time to become more strategic and more effective.