Marketing jobs are all the rage despite the fact that marketing departments are one of the first to be cut in a recession. And I’ve always liked marketing, but I didn’t major it in college, and none of my experience has ever directly related to the topic. But my new job? It’s all about marketing.
Here’s how to transition into a field that you have no specific education or direct experience in:
1. Ignore your last job title. Titles don’t matter. Experience does. “Director” could mean any number of things – managing budgets, event planning, fundraising, etc. But instead, I made it to mean word-of-mouth marketing, building community, and member (read: customer) acquisition and retention when I interviewed for my current job.
Your experience is valuable whatever you do, so you need to learn how to talk about it in a way that matters. Good managers realize it’s not about your title, but what you did. My first boss out of college looked for candidates who had waitressing experience (note: I didn’t, but still got the job), because she believed waiters learned a valuable skill set.
Translate your experience into how it will be meaningful.
2. Network now, while you still have a job. When I announced I was leaving my last job, I received several emails that read, “What’s this all about? I thought you were you going to give me a heads up when your mind started to wander…” Too many people start networking after they’ve started looking for a new position. You should be constantly networking.
More than anything, constantly networking means doing your job well, representing your company with integrity, and letting other people see that. Like when people ask, “How’s the job?” be ready to list two to three key accomplishments – both personal and company-related – like, “It’s great! We’ve acquired two new sponsors, expanded our Board, and are starting the process for building our new product on Monday.”
And it doesn’t matter if you just started your job. After a conference last week, I followed up with the business cards I collected. One email I received back read, “Let me know when you’re ready to job-hop again. I need a good PR person for [company] to manage marketing our own business and brand.”
3. Please, start a blog already. Now that I work for a start-up company, people keep asking me how to get a start-up job. Especially those with no online presence whatsoever. Uh, yeah. The easiest way to prove that you’re serious, knowledgeable and competent in an area that you seemingly have no experience or education in is to write a blog on that topic. Because writing a good blog isn’t actually easy at all, it’s hard.
And if you’re serious about finding a job in engineering instead of accounting, or intellectual property instead of family law, or sports-casting instead of painting, you have to be serious. If you think it’s stupid to start a blog on the topic, then maybe you don’t want it as much as you think you do. I’m just saying. Be honest, and then put the work in.
4. Customize your resume to the company. Don’t insist on putting everything you’ve ever done on your resume. If you’re a real estate agent, don’t describe the job, but instead describe your accomplishments, how you stood out, and why your experience makes you stellar to the position you’re applying for. Writing a great resume preps you for a great interview.
The easiest way to learn how to do this is to review other resumes. Reviewing what other people have done is the quickest way to improvement because you’ll see how much information is irrelevant and how quickly you get bored. Here, you can start by reviewing the resume I wrote to get my current job. It was pretty awesome at the time, but only a couple months later, this version already makes me cringe. You should constantly be updating since you are constantly changing.
Apply the same customization and personalization to your resume that you expect when you get book recommendations from Amazon.
Transition mission.
