Shopping in different ways is always fun. Sometimes you may feel like running to the store to pick something up, other days you may feel like taking a long day trip to the mall. Other days, it may be a long trip on the couch to different websites to find the perfect outfit. But, sometimes you just have no idea how to find the perfect item! Of course you can always “google” it, but a lot of times “black tie affair” dress isn’t going to pop up in your search results unless a designer named the dress “black tie affair.”  What a dilemma!

ShopBop 

ShopBop has come up with great solutions. Like some other online locations (think theoutnet.net) you can now shop by occasion. They have some great occassions to choose from, ranging from “the black tie affair” to the “weekend essentials.” My favorite, by far is the “Office” look. The office look includes great finds ranging from large shoulder bags to chic ankle boots, all of which will be great pieces to add to your Office wardrobe.

However, if you haven’t quite decided what occasion you are shopping for (just shopping!) then shopping by style (a la thecoveted.com) may also be a good choice. ShopBop now has five mini boutiques. These styles include, Bohemian, Edgy, Casual Chic, Classic, and Girly. Of course you never have to stick to one style, but starting off on one boutique may give you a sense of direction in your shopping endeavours.

And just for shopping with ShopBop and their new design you can take 20% off your purchase until midnight eastern time (3 more hours! Hurry!) Just use SALE20 at checkout.

Ashley Shute spends eight hours a day working as a blue jean and t-shirt wearing community organizer in San Antonio. The other 16 hours are dedicated to dreaming about and shopping for the latest luxury fashions. Her style icon is Jacqueline Kennedy; classic, clean, and always professional. You will never find a fake bag in her closet and she wants a collection of Manolo Blahnik shoes before she turns 30

A mentor is crucial to give perspective, says Google CEO.

Check out this video clip at Fortune :Everyone Needs a Coach

You can learn more about professional coaching at True Balance Life Coaching.

Shann Vander Leek is the Founder of True Balance Life Coaching and Co-founder of Seize True Success. She is a Coach Training Alliance certified professional coach, and certified yoga instructor. Shann is a prolific blogger, published writer and co-author of the Best Selling Book – Wake Up Women BE Happy Healthy & Wealthy. Shann’s personal style and direct approach have guided and inspired many in overcoming personal and professional challenges. Her background in sales, marketing and client development, along with leading a talented sales force for many years prepared her for the business of professional coaching. Shann inspires women in transition to create balance in their lives through personal coaching, yoga and creative expression. Telephone and email consultations make her accessible to clients all over the world. To find out about her Coaching Programs for Women, call Shann at 231.668.111 or visit www.truebalancelifecoaching.com

Time to give your career some help. Whether you are a victim of job dissatisfaction, unemployed, or discouraged that your career is not as fulfilling as you’d like, you can still improve your career choice “off the clock” or “off duty.” Why not enjoy yourself and improve your career prospects at the same time?

Here are my top 4 ideas for making your “off the clock” time enjoyable and helpful to your career:

1. Learn more about yourself to find the activities you enjoy doing and skills you enjoy using.
2. Learn how Holland’s Theory of Career Choice applies to you, both at work and at leisure. If needed, make some new career goals to bring positive, forward looking direction to your life.
3. Identify new skills you’d like to have and your future career goal requires.
4. Find activities that teach and use these skills. You may have little extra time, but even the right volunteer position can be limited in time-commitment – once a month, once every few months…
5. Play with the Internet – but focus on your career interests, not your Facebook page. What is going on with your account on “LinkedIn”? Are you signed up for Google News Alerts related to your career interests? What’s new with any professional organizations you belong to? Use the Internet to find ideas for local activities and projects to get involved in.

For example:
You’re a Social personality type, working as a social worker but feeling overwhelmed, underpaid, and unsure whether you’re making a difference. You use the phrase “burned out” a lot. Your second and third highest Holland personality types are Investigative and Enterprising. You’ve thought of trying to get into management so there is less face to face contact with clients, but more control over strategic direction. A higher salary would be great!

You enjoy helping people and have great communications skills, are good at earning people’s trust and developing rapport, and have a lot of experience in navigating bureaucracy.

You might be interested in a second job or volunteer project that involves:

- helping write a grant proposal;
- a project where you supervise other volunteers or staff;
- mentoring or serving as a Big Brother or Big Sister;
- providing support to a local university social science department doing a study on a social issue of interest to you; or
- other activities with a clear, positive outcome that involve helping people, managing others or investigating a social problem.

If you have enough money or a tuition reimbursement program at work (lucky you), are there classes in business management, grantwriting, or social sciences that help advance your career, teach new skills, and/or keep you updated in your field of interest? You can learn more about choosing a training and educational program at The Career Key website.

This blog post was graciously submitted to BizzyWomen by The Career Key Blog, run by Juliet Wehr Jones, J.D.  The Career Key™ gives you expert help with your career search and career choices  career change, career planning, job skills, and choosing a college major. Our career assessment helps you find a career by matching your personality with careers and providing you complete and accurate information about each career you choose to explore.

Wouldn’t it be great if once we finished all the work of creating a website, people flocked there of their own accord? I wish it worked that way, but alas, we have to get them to visit.

Here are some quick tips on increasing your traffic:

• Make sure your web URL is on every, and I mean EVERY source of information you send out. (Your URL is the address people type to get to your website, like www.cocacola.com.) That includes your business card, email signature, letterhead, footer of your invoices, direct mail materials, brochures, etc. Gather up all the materials you mail, email and send out in other ways and check to see you haven’t missed anything.
•  When posting comments online, write your website like this: http://www.yourwebsite.com, not just www.yourwebsite.com. When you include the http stuff it makes your URL a link so people can easily just click and visit you, rather than having to retype or cut and paste.
• Don’t have a flash website, have an .html one. You can ask your web programmers to see what kind you have. Flash sites have lots of cool graphics and movement but they are notoriously hard for search engines to find. If you have a flash, start thinking about changing it over to .html in future so that people who are searching for your type of product or service can more easily find you.
• Use Google Analytics. It’s a fantastic FREE service Google offers that lets you track and measure your site traffic in amazing detail. I would be lost without it. You can get it at http://www.google.com/analytics/.  Once you start driving more traffic to your site you’ll want to see how you’re doing. Google Analytics will tell you.
• Consider authoring articles and posting them to online article aggregators like http://www.amazines.com and http://www.ezinearticles.com. You can draft a piece of around 450 words about your area of expertise and provide a little bio of you and link to your site.  It creates more avenues for people to find you.
• Give people a reason to go to your website. Offer something free for them to claim and then put that offer on your business card and email signature. I created a 5 part e-course on how to make reporters sit up, say “Wow!” and cover your story. What can you offer that makes use of your expertise?

Implement these tips and watch your web traffic climb upwards.

Barbara Wayman, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, a free ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at www.bluetreemedia.com/ezine.html

There’s one thing I never was told about in the classroom: In PR, you do a lot of research. I would estimate that currently 80 percent of my time is spent on research. It seems that every single thing I do require some amount of research, whether I am writing a pitch, working on a social media project or creating a report.

Here are four tips to help with research:

1. Use a variety of different keywords.
2. Consider searching on different search engines for blogs, including Technorati, Ice Rocket and Google Blogs.
3. If you want to know what people are talking about, search on Twitter. People will be sharing links and information related to the subject.
4. Try searching on delicious. A real person bookmarked the links, so it might give you different results. (This is a tip Lara Kretler gave me.)

What are your tips for doing research?

Rachel M. Esterline works as an account executive for Central Michigan Life, the nationally award-winning school newspaper at Central Michigan University. She is as an account executive for PR Central, CMU’s student-run public relations firm and as a public relations executive with the Student Government Association. Additionally, Rachel serves on the executive board of the Public Relations Student Society of America at CMU and has completed a seven-month internship with her university’s public relations and marketing department. Rachel will graduate in May 2010 with a degree in public relations with minors in journalism and communication.

Early Friday morning in Tehran, 23-year-old Delara Darabi was executed in the Rasht prison in Iran for a crime that happened when she was 17. Human rights groups had been protesting and trying to save her from execution for months, since it is a violation of international law to execute anyone for a crime that occurred when they were a minor. Despite the protests, Iranian authorities executed her on Friday with no notice.

What is perhaps the saddest part of her story, however, is that the mainstream, traditional news media did not report the story at all. A Google News search on Delara Darabi revealed, as of late last night, a total of ZERO mainstream US news stories. The only stories about Delara as of last night were from Iranian and international sources, blogs, and human rights groups.

Today, the mainstream media started to pick up on it, with stories from the Los Angeles Times, BBC, United Press International, New York Times, and a few others. Still, at the time of writing this post there are only 206 news stories about Delara Darabi’s unjust execution. By comparison, there are currently 762 news stories about Matthew McConaughey, and 7,078 news stories about Arlen Specter.

So, how, you might ask, did word of the story first break? Who reported it first? The answer is: Darabi’s execution was first reported on Twitter. And then the first media outlet to pick up the story was none other than the epitome of new media, BreakingTweets.com, a news site which reports stories from around the world using Twitter for breaking news. BreakingTweets isn’t run by seasoned news pros, either — its founder and head is Craig Kanalley, a twentysomething journalism grad student trying to revolutionize the way we get our news, through the use of new media.

Breaking Tweets was paying attention to the Delara Darabi story, and they reported it more than a full 24 hours before the mainstream media.

Delara Darabi’s story should be seen as a case study of some of the challenges with our media system as it stands today:

Ethnocentrism still reigns supreme: stories with an “American” angle – like the imprisonment of American journalist Roxana Saberi in Iran – are more important than similar stories, like Delara Darabi’s, without the American angle. With Roxana Saberi, international media attention has been fierce — and because of that, so has international pressure on Iranian authorities. Had Delara Darabi had that kind of attention, she could have had a very different fate. But she didn’t get that attention – because she’s not American.

And new media won major points. Old media types who rail against new media, such as NYT’s Maureen Dowd and Matt Bai, who spent last week complaining about Twitter, should take note: the New York Times was shamefully far, far behind Twitter and new media in picking up this story.

Where are our media’s priorities? What is driving them to choose to write 7000+ of the same stories on Arlen Specter, and almost nothing about the international law-violating execution of an innocent young Iranian woman?

Perhaps it is because human rights stories just don’t sell as much as stories about high-intensity partisan clashes or Hollywood actors. Human rights stories, particuarly world news, may sell less copies or bring in few page views. But news isn’t supposed to be about the profit motive  it’s supposed to be about educating and informing the masses about the world around them. If the press is to act as an arbiter of what is news, they should be reporting on what matters, rather than more banal stories about the White House puppy or Michelle Obama’s garden.

Nisha Chittal is a writer and journalist who currently serves as Associate Editor of CitizenJanePolitics.com and is a political columnist for UniversityChic.com. Her personal blog is Politicoholic, where she offers commentary on a range of topics, including but not limited to politics, technology, and the changing role of women and Generation Y in politics today.

Blogging is easy. Blogging does not generate traffic easily. You need effort for that. If you want people to view your blog, you will have to work to establish attention. I have put together some tips about generating traffic to your blog. So, let’s explore some tips on promoting your blog.

Link your blog to all your profiles on the web. Add your link to your website, your signature line, forums, and any correspondence you may have. You also want to add this link to your profile pages on SUN, Stumble, Ryze, MySpace, LinkedIn, Facebook, AIM, Twitter, Facebook, Squido and anywhere else you have a profile established. If you have profiles on Classmates or on an alumni directory, add a link to your profile on these sites. Blogging is all about linking. Don’t miss an opportunity to promote your blog.

Drop comments. Post comments to other blogs as early as you can. People always see the first 5 posts. Sometimes they do not stick around to view post 152. Post often to get your name out there and into view. If people keep reading informative responses, they will click on your link because you’ve gotten them curious. Leave comments on other blogs in your target market or interest areas. It’s always good for networking and for marketing your own blog and business. Other bloggers and viewers will then click onto your link to view your blog. This is what you want.

Check your blog stats and see who is visiting your blog. Google Alerts is just one program you can use to receive updates on when your business is mentioned online.

Submit your blogs. Submit them to such venues as a Blog Carnival. This is a great resource that many people forget or just don’t know about. There are many and the subjects are varied.

Get your blog onto a directory. Technorati springs to mind. It seems that everyone knows about their company directory right now. However, there are more companies out there. Here are a few to consider: BlogHub, BlogHer, and BlogCatalog.

Again, these are just a few tips that I’ve come across. There are many ways to promote your blog. You just need to remember that you need to work to gain the traffic. You cannot just write a blog without promoting it.

So, how do you promote your blog? Did I miss anything? Let CMJ Office know.

Colleen Degnan Johnson
CMJ Office