In many sales-oriented networking books and course, people are taught that networking is a selling tool and part of that lesson is what’s known as the Three Foot Rule: “Anyone within three feet of you is an opportunity to make a sale.”

We feel that not only is this bad advice for the networker, one that seriously decreases the chance for quality connection (many “3-Footers” mysteriously find themselves unable to get within three feet of anyone in a very short period of time), but that it also creates a negative feeling to the whole concept of networking in the minds of others.

As a result, people begin to avoid any event or activity labeled “networking” because they neither wish to participate in this hard-sell technique, nor do they wish to be exposed to it, especially in a concentrated form, in doing so we all lose out on valuable opportunities for service, connection and growth.

So, in the true spirit of connection-based networking (adding value to interactions in order to create and strengthen our connections with others), we hereby present our own Three Foot Rule, and hope you’ll join us in finding ways to make it our mission for the future of networking:

“Every person within three feet of you is an opportunity to serve.”   Dr. Ivan R Misner

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

Aristotle said, “We are what we repeatedly do.  Excellence,then, is not an act, but a habit.

So, let me ask, what habits have you created around your referrals business?

The first habit that every business person should have is the habit of tracking your activities.  Creating a referral system requires that you track several things.

Track your networking activities.

• Who are you networking with?
• What activities are you participating in?

Track your giving.

• Who have you given business to?
• What connections have you been able to make?
• What was the value of the business you have given?

Track your receiving.

• Who has referred business to you?
• Who has connected you?
• What was the value of the business you received?

Track your thanking activities.

• Who have you thanked
• How have you thanked them?

When you have a system for tracking your activities and you use it consistently you begin to develop a habit.  It is these habits that creates excellence!

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

Have you taken a look at the goals you set for your business?  More precisely have you reviewed your referral goals?

Most people don’t set goals, at least not in writing. I would encourage you to take this time to write down what you expect to achieve for the second half of the year. 

For those of you who did take the time to set your goals at the beginning of the year, now is a time to take a hard look at those goals and ask yourself, based on your current activities;

1.  Are you on track to achieve those goals?
2.  Were they realistic referral goals?
3.  Have you identified and developed your Referral Partners?
4.  Have you shared your goals with your Referral Partners?
5.  Do you need more help?
6.  Who can help you & when will you ask them?

For most of us, staying on task and focused on our goals requires a little extra help.  If you are behind ask for help, find an accountability partner, get a referral coach, and get your Referral Partners trained so you can help each other.

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

My friend Paula Frazier is my guest blogger.  Paula is an excellent trainer for the Referral Institute.

“Why do you do what you do?” Great question! People buy for emotional reasons, it isn’t about products and services or features versus functions. It’s about YOU and what keeps you excited about the business you’re building. It’s your story, your most unique selling position. Like snowflakes each person’s story is different and beautiful in its own way. Each one is unique.

• What is your company mission? Your personal mission? How are they in alignment?
• What segment of your business gives you the most pleasure and the most profit?
• Are you seen as the vendor of choice? Why do people seek you out?
• How did you get started in your industry?
• What excites you about what you do?

Of all the people who do what you do, why you? Your story is one of the very few things that can truly separate you from your competition. What’s your story? How do you tell it? It’s what sets you apart from everyone else who does what you do.

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

Yesterday I had the opportunity to be in a room full of amazing women.  I attended and spoke at the Whale Hunting Women Summit in Indianapolis at the beautiful Columbia Club downtown on the circle.

While the location was beautiful it was the women inside of the club that made it an amazing day.  Hearing Coach Lin Dunn of the Indiana Fever was not only inspirational but funny.  This is a tenacious forward thinking woman who is an excellent mentor for younger women.

Hearing Beverly Pitts, President of the Indianapolis University tell her story of success and Barbara Weaver Smith share with us her challenges at starting Whale Hunters all came together to create a wonderful day.

What I really enjoyed was the networking with women I have not had the opportunity to network with in the past.  Networking with so many women who had an open desire to connect, was the highlight of my day.  I love networking, I love networking with women, unfortunately it is not always possible to network  with great women.  They multi-task, balancing families and businesses. Fixing dinner and managing schedules.  Fewer women network than men, they have jobs and families.  So, the opportunity of be with successful women is one I could not pass up, and one I look forward to repeating in the future.

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

There is no place where it is more important to show gratitude than in your referral marketing activities. Letting people know that you appreciate what they have done for you makes it easier for that person to refer you again.

I find that women are so much better at thanking others for helping them than men are. Why is that? A hand written note or a small token of appreciation, hands down women are most effective at showing appreciation.

So, the rest of this article is for the men. Say thank you to the people who refer you, thank those who connect you to the people you want to be connected to. Systems like Sendoutcards make it easy for you say thanks. You can create a card, add a little gift if you want and send it out, all online. It takes all of 10 minutes, but the return is 10 fold. If you don’t want to use Sendoutcards come up with a system of your own, make it a habit.

People want to be thanked, people want to be appreciated, when you take the time to let people know how much you appreciate them, you will win over and over again.

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

When I was a teen I would spend a lot of time with my grandparents.  My grandfather owned his own business, JR Custom Floors and I learned a lot from he and my grandmother as they ran that business.  Today as I was putting some dates and times on my calendar for some local “Tweetups”   I was brought back to a time when my grandparents did much the same thing with thei coffee meets.

My grandfather belonged to a club, it was called the “Metro CBers”.   You know, those guys who had two way radios known as Citizen Band Radios and they talked to each other all the time.  There were many a night when my grandfather would be on the Radio until 1:00am in the morning talking to his friends.   They talked about everything on those radios and they all had “handles”  like “Floorshine”, “Qupiedoll”, “Bigbelly” and so forth.  Once a month they would meetup and have coffee, introduce each other, welcome the new CBers and handout their CB Cards with their handles on it.  It was a lot of fun and I always looked forward to going with my grandparents.  I did not know then that I was actually learning to network and those lessons would follow me into adulthood when I would start using a tool called “Twitter”

Oddly, the more things change, the more they stay the same!  Oh, and my grandmother reminds me, that I was “Qupiedoll”.  The handle that my grandfather gave me!

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

Business people spend a lot of time networking, some times it is important to slow down and develop relationships with the people that you have added to your network.  In the book “The 29% Solution” by Dr. Ivan R Misner and Michelle Donovan, they discuss tactics for building better relationships with your network members.  The more we get to know our network members the more credibility we build with them.

My son is very interested in playing golf.  He plays regularly, even in the winter when others are setting at home in the warmth.  He has a great game, plays daily, and spends time practicing.  He loves the game and has a keen interest in becoming better.

On the other hand, there is Tiger Woods.  Tiger is committed to playing golf.  He spends money and time to improve his game every single day.  He strives to learn something new to improve his game.  He knows that he is one of the best in the world and he knows that he can always learn more.  He has coaches that hold him accountable while he spends time and money improving his game.  That is commitment.

So are you interested in growing your business by referral, or are you committed?  

Common traits of those committed to a business by referral:

• They regularly take the time to learn more about referrals
• They practice what they learn
• They have accountability coaches or partners
• They implement systems in their business
• They never make the assumption that they already know
• They seek others who are working to do the same

Experts are committed to what they are doing, while amateurs are merely interested. Which are you? 

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.