In many sales-oriented networking books and course, people are taught that networking is a selling tool and part of that lesson is what’s known as the Three Foot Rule: “Anyone within three feet of you is an opportunity to make a sale.”

We feel that not only is this bad advice for the networker, one that seriously decreases the chance for quality connection (many “3-Footers” mysteriously find themselves unable to get within three feet of anyone in a very short period of time), but that it also creates a negative feeling to the whole concept of networking in the minds of others.

As a result, people begin to avoid any event or activity labeled “networking” because they neither wish to participate in this hard-sell technique, nor do they wish to be exposed to it, especially in a concentrated form, in doing so we all lose out on valuable opportunities for service, connection and growth.

So, in the true spirit of connection-based networking (adding value to interactions in order to create and strengthen our connections with others), we hereby present our own Three Foot Rule, and hope you’ll join us in finding ways to make it our mission for the future of networking:

“Every person within three feet of you is an opportunity to serve.”   Dr. Ivan R Misner

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

There is no place where it is more important to show gratitude than in your referral marketing activities. Letting people know that you appreciate what they have done for you makes it easier for that person to refer you again.

I find that women are so much better at thanking others for helping them than men are. Why is that? A hand written note or a small token of appreciation, hands down women are most effective at showing appreciation.

So, the rest of this article is for the men. Say thank you to the people who refer you, thank those who connect you to the people you want to be connected to. Systems like Sendoutcards make it easy for you say thanks. You can create a card, add a little gift if you want and send it out, all online. It takes all of 10 minutes, but the return is 10 fold. If you don’t want to use Sendoutcards come up with a system of your own, make it a habit.

People want to be thanked, people want to be appreciated, when you take the time to let people know how much you appreciate them, you will win over and over again.

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

When I was a teen I would spend a lot of time with my grandparents.  My grandfather owned his own business, JR Custom Floors and I learned a lot from he and my grandmother as they ran that business.  Today as I was putting some dates and times on my calendar for some local “Tweetups”   I was brought back to a time when my grandparents did much the same thing with thei coffee meets.

My grandfather belonged to a club, it was called the “Metro CBers”.   You know, those guys who had two way radios known as Citizen Band Radios and they talked to each other all the time.  There were many a night when my grandfather would be on the Radio until 1:00am in the morning talking to his friends.   They talked about everything on those radios and they all had “handles”  like “Floorshine”, “Qupiedoll”, “Bigbelly” and so forth.  Once a month they would meetup and have coffee, introduce each other, welcome the new CBers and handout their CB Cards with their handles on it.  It was a lot of fun and I always looked forward to going with my grandparents.  I did not know then that I was actually learning to network and those lessons would follow me into adulthood when I would start using a tool called “Twitter”

Oddly, the more things change, the more they stay the same!  Oh, and my grandmother reminds me, that I was “Qupiedoll”.  The handle that my grandfather gave me!

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.

My son is very interested in playing golf.  He plays regularly, even in the winter when others are setting at home in the warmth.  He has a great game, plays daily, and spends time practicing.  He loves the game and has a keen interest in becoming better.

On the other hand, there is Tiger Woods.  Tiger is committed to playing golf.  He spends money and time to improve his game every single day.  He strives to learn something new to improve his game.  He knows that he is one of the best in the world and he knows that he can always learn more.  He has coaches that hold him accountable while he spends time and money improving his game.  That is commitment.

So are you interested in growing your business by referral, or are you committed?  

Common traits of those committed to a business by referral:

• They regularly take the time to learn more about referrals
• They practice what they learn
• They have accountability coaches or partners
• They implement systems in their business
• They never make the assumption that they already know
• They seek others who are working to do the same

Experts are committed to what they are doing, while amateurs are merely interested. Which are you? 

Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.