My friend Paula Frazier is my guest blogger. Paula is an excellent trainer for the Referral Institute.
“Why do you do what you do?” Great question! People buy for emotional reasons, it isn’t about products and services or features versus functions. It’s about YOU and what keeps you excited about the business you’re building. It’s your story, your most unique selling position. Like snowflakes each person’s story is different and beautiful in its own way. Each one is unique.
- What is your company mission? Your personal mission? How are they in alignment?
- What segment of your business gives you the most pleasure and the most profit?
- Are you seen as the vendor of choice? Why do people seek you out?
- How did you get started in your industry?
- What excites you about what you do?
Of all the people who do what you do, why you? Your story is one of the very few things that can truly separate you from your competition. What’s your story? How do you tell it? It’s what sets you apart from everyone else who does what you do.
Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love.
